Effective: 17 November 2021
When you use these services, you’ll share some information with us. So we want to be upfront about the information we collect, how we use it, whom we share it with and the controls we give you to access, update and delete your information.
Information we collect
There are 3 basic categories of information we collect:
Information you provide.
Information we get when you use our services.
Information we get from third parties.
Here’s a little more detail on each of these categories.
Information you provide
When you interact with our services, we collect information that you provide to us. For example, many of our services require you to set up an account, so we may need to collect a few important details about you, such as your name, username, password, email address, phone number and date of birth. We may also ask you to provide us with some additional information that will be publicly visible on our services, such as a profile picture or Bitmoji avatar. Some services, such as commerce products, may require you to provide us with a debit or credit card number and its associated account information.
Of course, you’ll also provide us whatever information you send through our services, such as Snaps and Chats. Keep in mind that the users who view your Snaps, Chats and any other content can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to our services as well: Don't send messages or share content that you wouldn't want someone to save or share.
When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question.
Information we get when you use our services
When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you watched a particular Story, saw a specific advert for a certain period of time and sent a few Snaps. Here’s a fuller explanation of the types of information we collect when you use our services:
Usage information. We collect information about your activity through our services. For example, we may collect information about:
How you interact with our services, such as which Filters you view or apply to Snaps, which Stories you watch on Discover, whether you’re using Spectacles or which search queries you submit.
How you communicate with other Snapchatters, such as their names, the time and date of your communications, the number of messages you exchange with your friends, which friends you exchange messages with the most and your interactions with messages (such as when you open a message or capture a screenshot).
Content information. We collect content you create on our services, such as custom stickers, and information about the content you create or provide, such as if the recipient has viewed the content and the metadata that is provided with the content.
Device information. We collect information from and about the devices you use. For example, we collect:
information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, keyboards installed, language, battery level and time zone;
information from device sensors, such as accelerometers, gyroscopes, compasses, microphones and headphone connection; and
information about your wireless and mobile network connections, such as mobile phone number, service provider, IP address and signal strength.
Device phonebook. Because our services are all about communicating with friends, we may — with your permission — collect information from your device's phonebook.
Camera and photos. Many of our services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send Snaps or upload photos from your camera roll unless we can access your camera or photos.
Location information. When you use our services, we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, mobile towers, Wi-Fi access points and other sensors, such as gyroscopes, accelerometers and compasses.
Log information. We also collect log information when you use our website, such as:
details about how you’ve used our services;
device information, such as your web browser type and language;
Identifiers associated with cookies or other technologies that may uniquely identify your device or browser; and
pages you visited before or after navigating to our website
Information we collect from third parties
We may collect information about you from other users, our affiliates and third parties. Here are a few examples:
If you link your Snapchat account to another service (like Bitmoji or a third-party app), we may receive information from the other service, like how you use that service.
Advertisers, app developers, publishers and other third parties may share information with us as well. We may use this information, among other ways, to help target or measure the performance of adverts. You can learn more about our use of this kind of third-party data in our Support Centre.
If another user uploads their contact list, we may combine information from that user’s contact list with other information we have collected about you.
How we use information
What do we do with the information we collect? For the detailed answer, please go here. The short answer is: provide you with an amazing set of products and services that we improve relentlessly. Here are the ways we do that:
Develop, operate, improve, deliver, maintain and protect our products and services.
Send you communications, including by email. For example, we may use email to respond to support enquiries or to share information about our products, services and promotional offers that we think may interest you.
Monitor and analyse trends and usage.
Personalise our services by, among other things, suggesting friends, profile information or Bitmoji stickers, helping Snapchatters find each other in Snapchat, affiliate and third-party apps and services, or customising the content we show you, including ads.
Add context to your Snapchat experience, for example by tagging your Memories with searchable labels based on your location (of course, if you've given us permission to collect your location) and the content of your photo or video (e.g., if there's a dog in your photo, it may be searchable in Memories under the term “dog”).
Provide and improve our advertising services, ad targeting and ad measurement, including through the use of your precise location information (again, if you’ve given us permission to collect that information), both on and off our services. We may also store information about your use of third-party apps and websites on your device to do this. Learn more. See the Control Over Your Information section below for more information about Snap Inc.’s advertising practices and your choices.
Enhance the safety and security of our products and services.
Verify your identity and prevent fraud or other unauthorised or illegal activity.
Use information we’ve collected from cookies and other technology to enhance our services and your experience with them.
Enforce, investigate and report conduct violating our Terms of Service and other usage policies, respond to requests from law enforcement and comply with legal requirements.
We may also use information from Apple’s TrueDepth camera to improve the quality of Lenses. Information from the TrueDepth camera is used in real time — we don't store this information on our servers or share it with third parties.
Third-party content and integrations
Our services may contain third-party content and integrations. Examples include third-party integrations in the Camera, third-party games in Chat and third-party Snap Kit integrations. Through these integrations, you may be providing information to the third party as well as to Snap. We are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our services. You can learn more about third-party services in Snapchat here.
How long we keep your information
Snapchat lets you capture what it’s like to live in the moment. On our end, that means most messages — like Snaps and Chats — sent in Snapchat will be automatically deleted by default from our servers after we detect they've been opened by all recipients or have expired. Other content, like Story posts, are stored for longer. For detailed information about how long we store different types of content, please check out our Support Site.
We store other information for longer periods of time. For example:
We store your basic account information — like your name, phone number and email address — and list of friends until you ask us to delete them.
We store location information for different lengths of time based on how precise it is and which services you use. If location information is associated with a Snap — like those saved to Memories or posted to Snap Map or Spotlight — we'll retain that location as long as we store the Snap. Expert tip: you can see the location data we retain about you by downloading your data.
If you ever decide to stop using Snapchat, you can just ask us to delete your account. We’ll also delete most of the information we’ve collected about you after you’ve been inactive for a while!
Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific time frame. There may be legal requirements to store your data, and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content, if we receive reports of abuse or other Terms of Service violations or if your account or content created by you is flagged by others or our systems for abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.
Control over your information
We want you to be in control of your information, so we provide you with the following tools.
Access, correction and portability. You can access and edit most of your basic account information right in our apps. You can also use Download My Data to obtain a copy of information that isn’t available in our apps in a portable format, so you can move it or store it wherever you like. Because your privacy is important to us, we will ask you to verify your identity or provide additional information before we let you access or update your personal information. We may also reject your request to access or update your personal information for a number of reasons, including, for example, if the request risks the privacy of other users or is unlawful.
Revoking permissions. In most cases, if you let us use your information, you can simply revoke your permission by changing the settings in the app or on your device if your device offers those options. Of course, certain services may lose full functionality if you do that.
Deletion. While we hope you’ll remain a lifelong Snapchatter, if for some reason you ever want to delete your account, just go here to learn how. You can also delete some information in the app, like photos you’ve saved to Memories, Spotlight submissions and search history.
Advertising preferences. We try to show you ads that we think will be relevant to your interests. If you would like to modify the information we and our advertising partners use to select these ads, you can do so in the app and through your device preferences. Please go here to learn more.
Tracking. If you opt out of tracking on devices running iOS 14.5 or more recent versions, we will not link identifiable information from third-party apps and websites with identifiable information from Snapchat for advertising purposes, except on your device. You can control use of this on-device data for advertising by opting out of Activity-Based Advertising in Snapchat Ad Preferences Settings. Please go here to learn more.
Communicating with other Snapchatters. It’s important to us that you stay in control over whom you communicate with. That’s why we’ve built a number of tools in Settings that let you indicate, among other things, who you want to see your Stories, whether you’d like to receive Snaps from just your friends or all Snapchatters and whether you’d like to block another Snapchatter from contacting you again. Please go here to learn more.
International data transfers
We may collect your personal information from, transfer it to and store and process it in the United States and other countries outside of where you live. Whenever we share information outside of where you live, when we are legally required to do so, we make sure an adequate transfer mechanism is in place. We also make sure any third parties we share information with have an adequate transfer mechanism in place, as well. You can find more information on the categories of third parties we share information with here.
State and region specific information
You may have specific privacy rights in your state or region. For example, in the United States, residents of California and other states have specific privacy rights. Snapchatters in the European Economic Area (EEA), the UK, Brazil, the Republic of Korea and other jurisdictions also have specific rights. We keep an up-to-date overview of state and region specific disclosures here.
Our services are not intended for - and we don't direct them to - anyone under the age of 13. That's why we do not knowingly collect personal information from anyone under the age of 13. In addition, we may limit how we collect, use and store some of the information of EEA and UK users between the ages of 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.