Snap Size and Style Solutions privacy notice
Effective: 19 January 2023
Snap provides Size and Style Solutions for shoppers looking to purchase clothes and shoes, including our Fit Finder (accessible through wording such as 'Find my size', 'Fit Finder' or 'Size Finder'), 2D Try On and Style Finder services. These technologies use cutting-edge machine learning algorithms based on fit and size information provided by shoppers, purchase and return data provided by shops, and shopper browsing observations to provide size and style recommendations and personalised advertisements. These solutions may be available on Snapchat, as well as our partner shops' websites, apps and Shopify stores.
This notice is designed to let you know 'who, what and how' personal information is processed when you use our Size and Style Solutions.
Who we are
When you use our Size and Style Solutions, we collect personal information about you. This is controlled by Snap Inc. At Snap, we make your privacy a priority. We know your trust is earned every time you use our products and services. You can find out more about our approach by reading Our Privacy Principles. If you have any questions, just contact us.
What information we collect about you
Our Size and Style Solutions may collect data about you:
On partner shops' websites, apps and Shopify stores: when you use our Size and Style Solutions or allow our non-essential cookies on any partner website, app or Shopify store.
On Snapchat: when you browse our partner shops' products and use our Size and Style Solutions within Snapchat.
The categories of personal information we may collect are:
| Category | What is it? | Example(s) | Where does it come from? |
|---|---|---|---|
| Fit profile | This is the information you provide us through Fit Finder. We use your measurements as they are – and we don't infer other information from them. |
| You |
| 2d Try On images | IF you use 2D Try On, you will need to upload an image. We will use this to automatically generate a second image showing your selected product. | A Snap taken in Snapchat or a photo upload from your phone. | Your image is provided by you. The 2D Try On image is generated by us. |
| Fit Finder user ID | These are unique code(s) we assign to you. They may include a 'hashed' IP address and may be stored on your device in cookies. | The codes can look like this: s%3AURyekqSxqbWNDr1uqUTLeQ6InbJ-_qwK.ZDEycZECULwUmwSp2sVvLd-Ge431SMSpNo4wWGuvsPwI | Us |
| Shop user ID (if available) | This is a unique identifier which the shop you are visiting assigns to you and may share with us. | This is usually a new alphanumeric code (e.g., 908773243473), but may be other ID(s) a shop is already using to recognise your browser/device. | Shop owner(s) |
| Purchase and return data | Detail of purchases you make in partner shops, including whether you returned them. This may include details of past purchases and returns. | Order: 10343432; Product: 245323; Size L; Returned | Shop owner(s) (and Shopify if it is hosting the shop) |
| Event data | This is information about your use of our Size and Style Solutions and our partner shop websites, apps, Snapchat stores and Shopify stores. | Viewed recommendation for product A; clicked on page X at Shop Y; viewed Product ID 245323; opened Fit Finder; submitted Fit Profile; Recommended Size M | Your browser and us |
| Technical data | This is information about the device and browser you are using to access our Size and Style Solutions | Browser type + version, operating system, device name, IP address, what you click on and errors that occur. | Your browser |
Note that some of our partner shops ask us to provide you with size recommendations on their websites, apps, Snapchat stores and Shopify stores, based on your past purchase history, prior to you entering your Fit Profile and requesting recommendations from us. Our partner shops are required to ensure it is lawful for them to provide us with shop user ID, product and past purchase information, so we can provide these immediate recommendations.
What we use your information for
Whether using our Size and Style Solutions on Snapchat or on a partner shop website or native app, we may use the personal information we collect:
| Purpose | Data categories | Justification (lawful basis under the EU/UK GDPR and similar) |
|---|---|---|
| To provide our self-improving Size and Style Solution when you request it. Where available, this aims to ensure that product size and style recommendations are tailored to your size and style, learning from your and others’ past behaviour. |
| Contract. This processing is necessary to provide you with the services you requested. |
| To provide you with our 2D Try On service when you request it. Where available, this aims to provide you with a 2D Try On image for the product you are viewing. | 2d Try On images | Contract. This processing is necessary to provide you with the services you requested. |
| To create statistics to measure service performance, drive improvements and to share with our partners and others. | All (except 2D Try On images) | Legitimate interest. This processing benefits everyone (including you). The statistics are anonymised and presented in a non-personal, accumulated way. |
| For more general analytics use. Snap may use data generated by our Size and Style Solutions to drive other Snap product and service improvements. | All (except 2D Try On images) | Legitimate interest. This processing benefits us and users of our products and services. If you reject non-essential cookies on partner shop websites, apps and Shopify stores, this will limit the data collected for this purpose off Snapchat. |
| For legal (including enforcing our terms of service), safety, security, accounting, audit and business/asset sale (or similar) purposes | All | Legal obligation or legitimate interest. This processing is either: (1) required by law; or (2) is important for the legitimate interest of protecting you, us, our partner shops and/or third parties (e.g., investors/purchasers). |
For information about how we further use your personal information when you use our Size and Style Solutions on Snapchat, see the Snap Privacy Policy.
Retention
We delete or anonymise your personal information after 13 months from the date of last use, except:
Unhashed IP addresses, which are temporarily stored for operational reasons.
2D Try On images, which may be saved to your Snap account and device if using 2D Try On on Snapchat, but are otherwise promptly deleted after the image showing the product is provided.
Keep in mind that, while our systems are designed to carry out our deletion and anonymisation practices automatically, there are circumstances where deletion or anonymisation may not occur within a specific time frame. Learn more here.
Other information
Size and Style Solutions on Snapchat
Our Size and Style Solutions are provided on Snapchat and on partner shop websites, apps and Shopify stores. This privacy notice provides specific details that are relevant to both. Our Snap Privacy Policy provides further information about our processing of personal information collected via Snapchat.
Shop websites, apps and Shopify stores
Our Size and Style Solutions operate within shop websites, apps and Shopify stores. These sites and apps may collect personal information and/or place their own cookies on your computer, independently of our services. We do not control these shop websites, apps or Shopify stores and you will need to review their privacy policies to understand their practices.
International transfers
Your data may be transferred outside your country to places which may not have the same level of protection for your personal information. Where this is the case, we use alternative mechanisms provided by law to protect your personal information. More information is provided in our Snap Privacy Policy.
Your Rights in your State, Country or Region
Privacy laws around the world give users the right to control the handling of your personal information. These may include:
Information. The right to be told how your personal information is being used
Access. The right to receive a copy of your personal information
Correction. The right to correct inaccurate personal information we hold about you.
Deletion. The right to have your personal information deleted.
Object. The right to object to the use of your personal information, including for direct marketing.
Non-discrimination. We will not hold it against you when you exercise your rights.
You may have other specific privacy rights in your state or region. For example, in the United States, residents of California and other states have specific privacy rights. Snapchatters in the European Economic Area (EEA), the UK, Brazil, the Republic of Korea and other jurisdictions also have specific rights. For more information or to contact us if you have questions or wish to exercise your rights, see the Snap Privacy Policy. In particular, we keep an overview of state and region-specific specific disclosures here.
For the use of our Size and Style Solutions on partner shop websites, apps and Shopify stores, you may also:
Delete our cookies stored on your device via your browser settings.
Please note that if you have used the Size and Style Solutions on multiple browsers and devices, these controls may need to be applied separately for each browser on each device.
Children
Our Size and Style Solutions are not intended for - and we don't direct them to - anyone under 13. Adults may request Size and Style Solutions for children, but the relevant data (including Fit Profile) will be associated with the adult requesting the service at their request. We do not knowingly collect personal information from anyone under 13.
Contact and complaints
If you have any questions about this Privacy Notice or your privacy rights, you can contact us using the links in the Snap Privacy Policy.
If you do not believe we have answered your request appropriately, you may also contact the supervisory authority or other relevant government authority responsible for privacy and data protection in your country.