Snap Size and Style Solutions privacy notice

Effective: 1 June 2022

Snap provides Size and Style Solutions for shoppers looking to purchase clothes and shoes, including our Fit Finder (accessible through wording such as 'Find my size', 'Fit Finder' or 'Size Finder'), 2D Try On and Style Finder services. These technologies use cutting-edge machine learning algorithms based on fit and size information provided by shoppers, purchase and return data provided by shops, and shopper browsing observations to provide size and style recommendations and personalised advertisements. These solutions may be available on Snapchat, as well as our partner shops' websites, apps and Shopify stores.

This notice is designed to let you know 'who, what and how' personal information is processed when you use our Size and Style Solutions.

Who we are

When you use our Size and Style Solutions, we collect personal information about you. This is controlled by Snap Inc. At Snap, we make your privacy a priority. We know your trust is earned every time you use our products and services. You can find out more about our approach by reading Our Privacy Principles. If you have any questions, just contact us.

What information we collect about you

Our Size and Style Solutions may collect data about you: 

  • On partner shops' websites, apps and Shopify stores: when you use our Size and Style Solutions or allow our non-essential cookies on any partner website, app or Shopify store.

  • On Snapchat: when you browse our partner shops' products and use our Size and Style Solutions within Snapchat.

The categories of personal information we may collect are:

CategoryWhat is it?Example(s)Where does it come from?
Fit profileThis is the information you provide us through Fit Finder. We use your measurements as they are – and we don't infer other information from them.
  • Measurements, like height, weight, bra size
  • Demographics, like gender, age
  • Reference clothing item or brand
  • Body shape
  • Fit preference
You
2d Try On imagesIF you use 2D Try On, you will need to upload an image. We will use this to automatically generate a second image showing your selected product.A Snap taken in Snapchat or a photo upload from your phone.Your image is provided by you.

The 2D Try On image is generated by us.
Fit Finder user IDThese are unique code(s) we assign to you. They may include a 'hashed' IP address and may be stored on your device in cookies.The codes can look like this: s%3AURyekqSxqbWNDr1uqUTLeQ6InbJ-_qwK.ZDEycZECULwUmwSp2sVvLd-Ge431SMSpNo4wWGuvsPwIUs
Shop user ID (if available)This is a unique identifier which the shop you are visiting assigns to you and may share with us.This is usually a new alphanumeric code (e.g., 908773243473), but may be other ID(s) a shop is already using to recognise your browser/device.Shop owner(s)
Purchase and return dataDetail of purchases you make in partner shops, including whether you returned them. This may include details of past purchases and returns.Order: 10343432; Product: 245323; Size L; ReturnedShop owner(s) (and Shopify if it is hosting the shop)
Event dataThis is information about your use of our Size and Style Solutions and our partner shop websites, apps, Snapchat stores and Shopify stores.Viewed recommendation for product A; clicked on page X at Shop Y; viewed Product ID 245323; opened Fit Finder; submitted Fit Profile; Recommended Size MYour browser and us
Technical dataThis is information about the device and browser you are using to access our Size and Style SolutionsBrowser type + version, operating system, device name, IP address, what you click on and errors that occur.Your browser

Note that some of our partner shops ask us to provide you with size recommendations on their websites, apps, Snapchat stores and Shopify stores, based on your past purchase history, prior to you entering your Fit Profile and requesting recommendations from us. Our partner shops are required to ensure it is lawful for them to provide us with shop user ID, product and past purchase information, so we can provide these immediate recommendations.

What we use your information for

Whether using our Size and Style Solutions on Snapchat or on a partner shop website or native app, we may use the personal information we collect:

PurposeData categoriesJustification (lawful basis under the EU/UK GDPR and similar)
To provide our self-improving Size and Style Solutions when you request it. Where available, this aims to ensure that product size and style recommendations and advertisements are tailored to your size and style, learning from your and others' past behaviour.
  • Fit profile
  • Fit Analytics user ID
  • Shop user ID
  • Purchase and return data
  • Event data
Contract. This processing is necessary to provide you with the services you requested.
To provide you with our 2D Try On service when you request it. Where available, this aims to provide you with a 2D Try On image for the product you are viewing.2d Try On imagesContract. This processing is necessary to provide you with the services you requested.
To create statistics to measure service performance, drive improvements and to share with our partners and others.All (except 2D Try On images)Legitimate interest. This processing benefits everyone (including you). The statistics are anonymised and presented in a non-personal, accumulated way.
For more general analytics use. Snap may use data generated by our Size and Style Solutions to drive other Snap product and service improvements.All (except 2D Try On images)Legitimate interest. This processing benefits us and users of our products and services. If you reject non-essential cookies on partner shop websites, apps and Shopify stores, this will limit the data collected for this purpose off Snapchat.
For more general recommendations and advertising use. This may use data generated by our Size and Style Solutions to help our advertisers to better target and personalise their product recommendations and advertisements.
  • Fit Analytics user ID
  • Shop user ID
  • Purchase and return data
  • Event data
Legitimate interest. This processing is provided for our, your and the shop(s) benefit. If you reject non-essential cookies on partner shop websites, apps and Shopify stores, this will limit the data collected for this purpose off Snapchat.
For legal (including enforcing our terms of service), safety, security, accounting, audit and business/asset sale (or similar) purposesAllLegal obligation or legitimate interest. This processing is either: (1) required by law; or (2) is important for the legitimate interest of protecting you, us, our partner shops and/or third parties (e.g., investors/purchasers).

For information about how we further use your personal information when you use our Size and Style Solutions on Snapchat, see the Snap Privacy Policy.

How we may share your information

We may share the personal information we collect about you with certain third parties:

PurposesThird partiesWhy?Data categories
AllService providers (including Snap affiliate and subsidiary companies)These third parties work on our behalf to help us process personal information for the purposes explained above. This may include data analytics, hosting, processing, security and support services.All
Legal (including enforcing our terms of service), security, accounting, audit and business/asset sale (or similar)Lawyers, accountants, consultants, auditors, purchasers, regulators, courts or similarThese third parties may need to see personal information to provide advice, assess risk/value or carry out their duties. They control how this happens, but are limited by law or contract in what they can do.All

For information about how we further share your information when you use our Size and Style Solutions on Snapchat, see the Snap Privacy Policy.

Cookies

Cookies and other tracking objects are small pieces of data sent from our or our partner shop(s) web servers are stored on your computer by your web browser while you are browsing a website. When you browse one of our partner shop's websites, apps, Snapchat stores or Shopify stores, our code on that website will read the cookies and other tracking objects and send them to our systems. Cookies and other tracking objects were designed to be a reliable mechanism for companies providing services via websites and apps to remember information and/or to record a visitor's browsing activity.

Our Size and Style Solutions code may store or access the following cookies and tracking objects when you visit our partner shop(s) websites, apps, Snapchat stores and Shopify stores. Our partner shop(s) are required to ensure you are asked if you consent to our storage/access of non-essential cookies and tracking objects. If you decline or reject consent, our partner shop(s) are required to block them from being stored or accessed.

NameWhen can it be accessed?TypeFunctionDuration
Fita.sid.[shop domain]First party: This cookie can be accessed by Snap from the shop website where it was created.Essential/non-essential cookieTo remember data about you at a specific partner shop to provide our Size and Style Solutions as you requested (and also non-essential secondary purposes, e.g., general advertising use on our Snap services). Contains Fit Analytics user ID13 months from last use
connect.sidThird party: This cookie can be accessed by Snap when you visit any partner shop website. Note: Depending on your browser, you may need to allow this cookie in your browser settings otherwise it will be blocked.Essential/non-essential cookieTo remember data about you across all partner shops to provide our Size and Style Solutions as you requested (and also non-essential secondary purposes, e.g., general advertising use on our Snap services). Contains Fit Analytics user ID13 months from last use
fita.configfitanalytics.comEssential cookieTo remember your Fit Finder opt-out preference13 months from last use
Shop user IDThis may be provided to Snap by the partner shop when you access their website, app, Snapchat stores or Shopify stores.Essential/non-essential tracking objectTo remember data about you at a specific partner shop to provide our Size and Style Solutions as you requested (and also non-essential secondary purposes, e.g., general advertising use on our Snap services).13 months from last use

Retention

We delete or anonymise your personal information after 13 months from the date of last use, except:

  • Unhashed IP addresses, which are temporarily stored for operational reasons. 

  • 2D Try On images, which may be saved to your Snap account and device if using 2D Try On on Snapchat, but are otherwise promptly deleted after the image showing the product is provided.

Keep in mind that, while our systems are designed to carry out our deletion and anonymisation practices automatically, there are circumstances where deletion or anonymisation may not occur within a specific time frame. Learn more here.

Other information

Size and Style Solutions on Snapchat

Our Size and Style Solutions are provided on Snapchat and on partner shop websites, apps and Shopify stores. This privacy notice provides specific details that are relevant to both. Our Snap Privacy Policy provides further information about our processing of personal information collected via Snapchat.

Shop websites, apps and Shopify stores

Our Size and Style Solutions operate within shop websites, apps and Shopify stores. These sites and apps may collect personal information and/or place their own cookies on your computer, independently of our services. We do not control these shop websites, apps or Shopify stores and you will need to review their privacy policies to understand their practices.

International transfers

Your data may be transferred outside your country to places which may not have the same level of protection for your personal information. Where this is the case, we use alternative mechanisms provided by law to protect your personal information. More information is provided in our Snap Privacy Policy.

Your rights

Privacy laws around the world, including in the UK, EU and California, give users the right to control the handling of your personal information. These may include:

  • Information. The right to be told how your personal information is being used

  • Access. The right to receive a copy of your personal information

  • Correction. The right to correct inaccurate personal information we hold about you. 

  • Deletion. The right to have your personal information deleted.

  • Object. The right to object to the use of your personal information, including for direct marketing.

  • Non-discrimination. We will not hold it against you when you exercise your rights.

For more information or to contact us if you have questions or wish to exercise your rights, see the Snap Privacy Policy.

For the use of our Size and Style Solutions on partner shop websites, apps and Shopify stores, you may also:

  • Delete our cookies stored on your device via your browser settings.

  • Use our Fit Analytics data deletion tool here.

Please note that if you have used the Size and Style Solutions on multiple browsers and devices, these controls may need to be applied separately for each browser on each device.

Children

Our Size and Style Solutions are not intended for - and we don't direct them to - anyone under 13. Adults may request Size and Style Solutions for children, but the relevant data (including Fit Profile) will be associated with the adult requesting the service at their request. We do not knowingly collect personal information from anyone under 13.

Contact and complaints

If you have any questions about this Privacy Notice or your privacy rights, you can contact us using the links in the Snap Privacy Policy.

If you do not believe we have answered your request appropriately, you may also contact the supervisory authority or other relevant government authority responsible for privacy and data protection in your country.