Snap Advertising Policies
1. Introduction
Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.
In that spirit of authenticity, we expect advertisers to be honest about their products, services, and content, to be kind to our diverse community, and to never compromise Snapchatters’ privacy.
These Advertising Policies apply to all aspects of advertisements (“ads”) served by Snap––including any creative elements, landing page, or other relevant components of the ads themselves––and you are responsible for ensuring all ads comply.
Advertisers are also required to comply with Snap’s Terms of Service and Community Guidelines, and all other Snap policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.
All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.
Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.
Snapchatters may share ads with others or save ads to their devices. They may use any of the tools and features we make available in Snapchat to apply captions, drawings, filters, or other creative elements to the ad or, if you run ads in the Audience Network, they may use any tools and features made available where the ad is run. Age-targeted ads can be shared within Snapchat with Snapchatters of any age. To find out if you can restrict ad sharing and ad saving for your ads within Snapchat, please contact your account representative or visit our Business Help Center.
We may publish information related to ads (including the creative, targeting, paying entity, contact information, and the price paid for those ads), or share that information with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services you’ve elected to use in connection with the ads.
As we say in our Terms of Service, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. Snap and its affiliates are not responsible or liable for a third party’s terms or actions.
2. General Requirements
All ads must be suitable for their selected audience in each geographic area where the ads will run. Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.
Ads must comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, regulations, and cultural sensitivities in each geographic area where the ads will run. Please note:
Ads for certain products or services may not be targeted on the basis of gender, age, or location.
Certain locations have language requirements.
As a US-based company, Snap will not accept ads targeted to or paid for by entities in countries subject to U.S. trade sanctions or certain other U.S. export control laws.
2.2 Disclosures
All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see Ad Specifications and Guidelines for more detail), and advertisers must be accurately and clearly identified in the ad.
2.3 Príobháideachas: Bailiúchán agus Úsáid Sonraí
Ní féidir le fógraí faisnéis íogair nó sonraí catagóra speisialta a bhailiú, lena n-áirítear faisnéis atá bunaithe ar nó chuireann na rudaí seo a leanas san áireamh: (i) coir a líomhnaítear nó a coir a rinneadh; (ii) faisnéis sláinte; nó (iii) faisnéis faoi stádas airgeadais úsáideoirí, faoi bhunadh ciníoch nó eitneach, faoi chreidimh nó faoi roghanna reiligiúnacha, faoi shaol gnéis nó faoi roghanna gnéis, faoi thuairimí polaitiúla nó faoi bhallraíocht cheardchumainn. Ní cheadaímid ach suirbhéanna a bhaineann le sláinte ó institiúidí creidiúnaithe taighde nó eagraíochtaí sláinte poiblí.
Ní mór do pholasaí príobháideachais an fhógróra a bheith inrochtana go héasca nuair a bhailítear aon faisnéis phearsanta.
Ní mór faisnéis phearsanta a bhailiú agus a phróiseáil go slán. Tá cosc ar fhógraí a mheallann úsáideoirí faisnéis phearsanta a sholáthar faoi chur i gcéill bréagacha.
Ní féidir le fógraí eolas ar shonraí pearsanta, faisnéis íogair, gníomhaíocht ar líne, nó cá bhfuil an t-úsáideoir a lua nó a thabhairt le tuiscint.
2.4 Intellectual Property
Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual's consent.
The following is prohibited:
Ads for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers).
Ads for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.
Ads for products or services with false celebrity testimonials or usage.
If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on Snapchat, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement to Snap here. We take all such reports seriously.
Ads must not suggest an affiliation with or endorsement by Snap or its products. This means that ads must not use any Snap-owned trademark or copyright, Bitmoji artwork, or representations of the Snapchat user interface, except as permitted in the Snapchat Brand Guidelines or the Bitmoji Brand Guidelines. Nor may ads contain altered or confusingly similar variations of any Snap-owned trademark.
2.5 Creative Quality and Landing Page
All ads must meet high quality and editorial standards. Please visit the Specs and Creative Guidelines section of our Business Help Center for the technical and creative specifications for each of our ad products. Ad creatives that do not meet these guidelines will be rejected.
When reviewing ads, we apply our policies not only to the ad’s creative (such as the “top Snap,” Filter, or Sponsored Lens), but also to the ad’s landing page or other associated elements. We reject ads with landing pages that are:
Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones)
Disruptive (e.g., unexpected user experiences, sudden loud noises, aggressive flashing)
Irrelevant (e.g., pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)
Unsafe (e.g., attempts to automatically download files or phish for user data)
2.6 Promotions
Promotions on Snapchat are subject to Snap’s Promotion Rules.
3. Category-Specific Requirements
3.1 Adult Content
All ads must respect the laws and cultural norms of the targeted location, even if they are more strict than the guidelines listed on this page.
Adult content includes depictions of, or references to:
Sexual organs
Other frequently-sexualized body parts (for example: butts, breasts, legs, bare abdomens)
Sexual activity
We conditionally allow adult content that it is not intended to provoke sexual arousal, in these contexts:
References to human genitalia sexual anatomy in the context of health, personal grooming, or education.
Examples: menstrual products, STI testing, safer sex PSAs from reputable sources, or a trailer for a documentary about human sexual anatomy.
References and depictions of internal sexual organs in a health context.
Examples: pregnancy tests, ovulation kits, pelvic floor therapy.
Incidental depictions of the pelvic area, if clothed.
Examples: belts, compression shorts, bikini bottoms
Emphasis on frequently-sexualized body parts that are relevant to a non-sexualerotic product or service.
Examples: ads for swimwear, bare abdominal muscles in ads for exercise programs, or references to butts in an ad for a comfortable chair.
References to sexual activity in a health or public safety context.
Examples: an educational PSA about sexual consent, or positive references to sexual orientation or gender identity.
Dating ads (as long as there are no references to sexual activity)
We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:
References to sexual anatomy human genitalia or non-specific sexual activity outside of a health, grooming or educational context.
Examples: a movie trailer with sexual innuendo, vibrator ads that do not use graphic language or imagery to describe their purposeallude to masturbation (without graphic language), condom ads that use non-specific phrases like “getting it on.”
Emphasis on frequently-sexualized body parts that are not relevant to the product or service.
We prohibit content that is sexually explicit. This includes:
Sexual solicitation of any kind.
Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partially-obscured nudity.
Examples: a person that is naked except for body paint or emojis.
Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props.
Dating ads that emphasize casual sexual encounters.
Sexual solicitation of any kind.
Adult entertainment
Examples: pornography, sexual live streams, strip clubs, burlesque.
Non-consensual sexual material.
Examples: tabloids that publish leaked, private, suggestive photos
Depictions of, or gratuitous references to sexual violence
Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault
3.2 Málaí Rialáilte
Ní féidir le fógraí a chuireann alcól chun cinn nó a dhéanann tagairt d'alcól:
Díriú ar dhaoine faoi aois dhlíthiúil an óil sa chríoch ina n-imreofar an fógra nó ní dócha go ndéanfaidh siad achomharc ar leith.
Caitheamh iomarcach nó mífhreagrach alcóil a spreagadh nó a léiriú.
Buntáiste a bhaint as duine atá ar meisce nó ar siabhrán ar bhealach eile.
Cuma na mealltachta a chur ar alcól, nó na héifeachtaí caithimh alcóil, nó tabhairt le fios go bhfuil alcól riachtanach le haghaidh ratha nó dul chun cinn sosialta
Alcól a cheangal le feithiceal a oibriú nó le gníomhaíochtaí eile a bhíonn cumas nó comhordú fisiciúil de shaghas éigin ag teastáil, nó le aon iompar mídhleathach ar bith.
Ní mór do lipéid rabhaidh éigeantacha, amhail "ól go cúramach" nó a leagan áitiúil (más infheidhme) a bheith le feiceáil go soiléir san fhógra.
Ní cheadaíonn Snap diriú ar fhógraí a chuireann alcól nó a dhéanann tagairt dó sna tiortha seo a leanas:
an Ailgéir, Bairéin, an Éigipt, an Indinéis, an Iordáin, an Chasacstáin, Cuáit, an Liotuáin, Maracó, an Nigéir, an Iorua, Óman, an Phacastáin, Catar, an Araib Shádach, an Túinéis, an Tuirc agus hAontas na nÉimíríochtaí Arabacha.
Ní mór d'fhógraí do tháirgí alcóil a bheith dírithe ar dhuine a bhfuil 18+ ar a laghad, nó an aois íosta óil is infheidhme sa tír ina bhfuil tú ag fógraíocht:
Ceandada: 19+.
an tSeapáin, an Téalainn: 20+.
na Stáit Aontaithe: 21+.
an tSualainn: 25+.
an India: 18+, 21+, nó 25+ ag brath ar na Stáit nó Críocha an Aontais a bhfuiltear ag díriú orthu.
Cuirimid cosc ar úsáid drugaí mídhleathacha nó ar úsáid áineasa cógaisíochta a léiriú.
Ceadaímid roinnt fógraí teoranta do channabas, CBD agus táirgí gaolmhara, nuair is dleathach, le spriocdhíriú cuí.
Ní cheadaímid an caitheamh tobac nó an galtoitín a léiriú, ach amháin i gcomhthéacs teachtaireachtaí sláinte poiblí nó scor den chaitheamh tobac.
Cuirimid cosc ar fhógraí maidir le díol arm agus pléascán agus gabhálais ghaolmhara. Áiríonn sé seo airm tine, lón lámhaigh, tinte ealaíne, sceana comhraic agus spraeála piobair.
3.3 Entertainment
Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.
When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user.
3,4 Sláinte
Ní mór d'fhógráí maidir le táirgí agus seirbhísí a bhaineann leis an tsláinte ach na táirgí nó na seirbhísí sin a d'fhormheas na húdaráis rialála áitiúla i ngach ceann de na tíortha ar a ndírítear a chur chun cinn.
Ní mór fógraí do chógaslanna ar líne a chlárú leis na húdaráis ábhartha sa tír ina bhfuil tú ag fógraíocht. Mar shampla, ní mór do chógaslanna ar líne sna Stáit Aontaithe agus i gCeanada a bheith fíoraithe ag Cumann Náisiúnta na mBord Cógaisíochta (NABP).
Ní mór do gach fógróir leigheasanna ar oideas a bheith réamhcheadaithe ag Snap agus d’fhéadfadh go mbeadh orthu cruthúnas údaraithe a chur isteach chun an leigheas a fhógairt sa dlínse infheidhme. Chun tosú a chur leis, líon isteach an fhoirm fhógraíochta seo maidir le Táirgí agus Seirbhísí a Bhaineann le Sláinte seo.
Ceadaíonn snap fógraí a dhiriú do chógais ar oideas do na tíortha seo a leanas amháin:
An Ailgéir, Bairéin, Ceanada, Costa Rica, an Éigipt, Hong Cong, an tSeapáin, Cuáit, an Nua-Shéalainn, Oman, Catar, an Araib Shádach, Singeapór, an Túinéis, Aontas na nÉimíríochtaí Arabacha, agus na Stáit Aontaithe.
Ní mór do gach fógróir leigheasanna OTC a bheith réamhcheadaithe ag Snap agus d’fhéadfadh go mbeadh orthu cruthúnas údaraithe a chur isteach chun an leigheas a fhógairt sa dlínse infheidhme. Chun tosú a chur leis, líon isteach an fhoirm fhógraíochta seo maidir le Táirgí agus Seirbhísí a Bhaineann le Sláinte seo.
Ní cheadaíonn Snap fógraí a dhíriú ar chógais thar an gcuntar chuig na tíortha seo a leanas:
An Cholóim, an Iaráic, an Liobáin, an Rómáin, an Spáinn, agus an Tuirc.
Tá gá le spriocdhíriú aoise sna tíortha seo a leanas:
Poblacht na Seice: 15+.
Iosrael agus an Ríocht Aontaithe: 16+.
An Airgintín, an Éigipt, an Fhionlainn, an Iodáil, Cuáit, an Liotuáin, an Ómáin, an Pholainn, an Phortaingéil, an Rúis, agus an tSualainn: 18+.
Ní mór d’fhógróirí forlíonta sláinte agus cothaithe a bheith réamhcheadaithe ag Snap agus d'fhéadfadh go mbeadh orthu cruthúnas údaraithe a chur isteach chun an táirge a fhógairt sa dlínse is infheidhme. Chun tosú a chur leis, líon isteach an fhoirm fhógraíochta seo maidir le Táirgí agus Seirbhísí a Bhaineann le Sláinte seo.
Ní féidir le fógróirí:
Táirgí a d'fhéadfadh rioscaí a chur chun cinn do thomhaltóirí (amhail iad siúd atá san áireamh i gcomhairle le gníomhaireachtaí rialála áitiúla).
Forlíontaí caillteanais meáchain a chur chun cinn.
Ní féidir éilimh áibhéil nó neamhréadúla a bheith ann iontu.
Pictiúir “roimh agus ina dhiaidh” a bhaineann le caillteanas meáchain a chur san áireamh.
Tá gá le spriocdhíriú aoise sna tíortha seo a leanas:
An Cholóim, an Ghréig, Cuáit, agus na Stáit Aontaithe: 18+.
Ní féidir le fógraí ar tháirgí nó ar sheirbhísí cothaithe agus aclaíochta:
Ní mór go mbeadh éilimh áibhéil nó íomhánna “roimh agus ina dhiaidh” ann iontú
An t-úsáideoir a thruailliú, ná náire a dhéanamh ar aon duine ar bhonn cruth nó méid an choirp
Cáilíochtaí agus tréithe táirge bia a chur amú nó cur síos míchruinn a dhéanamh orthu, lena n-áirítear aon maímh ghaolmhara maidir le sláinte agus cothú.
Ní mór d'fhógraí a dhéanann tagairt do chaillteanas meáchain a bheith dirithe do dhaoine a bhfuil 18+.
I gcás ina gceadaítear fógraí le haghaidh coiscíní, ní féidir le hábhar gníomhartha gnéis nó íomhánna ró-ghríosaitheacha a léiriú. Féach an rannán Ábhar do Dhuine Fásta le haghaidh tuilleadh sonraí.
Ní cheadaíonn Snap fógraí do choiscíní a dhíriú chuig na tíortha seo a leanas:
Bairéin, Éire, Cuáit, an Liobáin, Monacó, Óman, an Pholainn agus Catar.
Tá gá le spriocdhíriú aoise sna tíortha seo a leanas:
an Iorua: 16+.
An Astráil, an tSile, an Éigipt, an Liotuáin, Peiriú, Na hOileáin Fhilipíneacha, an Phortaingéil, an Rúis, an tSlóvaic, agus an Tuirc: 18+.
Tá frithghiniúnaigh hormónacha atá aicmithe mar chógais faoi réir na bpolasaithe le haghaidh oideas nó thar an gcuntar, de réir mar is infheidhme de réir ceanglas a bhaineann go sonrach le tír.
Ní cheadaíonn Snap fógraí a dhíriú ar fhrithghiniúnaigh hormónacha chuig na tíortha seo a leanas:
Bairéin, an Cholóim, Poblacht na Seice, an Danmhairg, an Ghearmáin, an Iaráic, Éire, an Iodáil, Cuáit, an Liobáin, Monacó, Oman, an Pholainn, Catar, an Rómáin, an Araib Shádach, an Spáinn, an Eilvéis, an Téalainn, an Tuirc, Aontas na nÉimíríochtaí Arabacha, agus Uragua.
Tá gá le spriocdhíriú aoise sna tíortha seo a leanas:
An Astráil, an Éigipt, an Liotuáin, an Phortaingéil, agus an tSlóvaic: 18+.
Ní cheadaíonn Snap fógraí a dhíriú ar mháinliacht phlaisteach chuig na tíortha seo a leanas:
An Ghréig, Hong Cong, an India, an Indinéis, an Iodáil, an Iordáin, an Liobáin, Monacó, Óman, na hOileáin Fhilipíneacha, an Pholainn, an tSeirbia, an Túinéis agus an Tuirc.
Ní mór d’fhógraí do mháinliacht phlaisteach a bheith dírithe ar dhaoine atá 18+, ach amháin i mBairéin áit a gcaithfidh siad a bheith dírithe ar aois go 21+.
Ní mór d’fhógraí maidir le gnáthaimh cosmaideacha neamh-mháinliachta (m.sh., líontóirí liopaí, botox) a bheith dírithe ar dhaoine atá 18+.
Cuirimid cosc ar fhógraí do tháirgí nó nósanna imeachta éadromaithe craicinn
3.5 Gaming, Gambling, and Lotteries
Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value ("Gaming and Gambling Services").
Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the Snap Gambling Terms
Ads for Gaming and Gambling Services must not:
Target territories where the advertiser is not authorized to operate.
Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.
Glorify gambling or misrepresent the benefits of participation.
Encourage individuals to play beyond their means.
Ads must not promote gambling tipster services (information about odds or offers available from gambling operators).
3.6 Financial Products and Services
Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.
Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.
Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.
Ads for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from Snap.
We prohibit:
Get-rich-quick offers, pyramid schemes, or other deceptive or too-good-to-be true financial offers (see General Requirements: Fraud for more details).
Promising guaranteed financial returns on speculative investments
Ads that promote particular securities or that provide or allege to provide insider tips
Payday loans or predatory lending
3.7 Dating
Ads for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted.
Ads for dating services may not:
Be overtly sexual or provocative (see Adult Content)
Reference transactional companionship
Depict individuals who are, or appear to be, too young to use the service
Promote or glamorize infidelity
Target the following countries:
Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.
3.8 Telecommunication Services
Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.
3.9 Sales to Government Entities
Government entities must work with a Snap sales representative and receive Snap authorization prior to running ads on our platform.
Snap does not accept ads submitted by, paid for by, or that promote, Russian state-owned entities.
3. 10 Polasaithe Fógraíochta Polaitiúla agus Abhcóideachta Snap
Cumasaíonn Snapchat féinléiriú, lena n-áirítear maidir le polaitíocht. Ach caithfidh an fhógraíocht pholaitiúil ar Snapchat a bheith trédhearcach, dleathach agus ceart dár n-úsáideoirí.
Baineann na Polasaithe Fógraíochta Polaitiúla seo le gach fógra polaitíochta a bhfreastalaíonn Snap orthu, lena n-áirítear fógraí a bhaineann le toghcháin, fógraí abhcóideachta agus fógraí eisiúna.
I measc na bhfógraí a bhaineann le toghcháin tá fógraí faoi iarrthóirí nó páirtithe le haghaidh oifig phoiblí, bearta ballóide nó reifrinn, coistí gníomhaíochta polaitíochta agus fógraí a spreagann daoine vótáil nó clárú chun vótáil.
Is fógraí abhcóideachta nó fógraí eisiúna fógraí a bhaineann le saincheisteanna nó eagraíochtaí atá ina n-ábhar díospóireachta ar leibhéal áitiúil, náisiúnta nó domhanda, nó a bhfuil tábhacht phoiblí ag baint leo. Is sampla iad: fógraí a bhaineann le ginmhilleadh, inimirce, an comhshaol, oideachas, leithcheal agus gunnaí.
Ní mór d'fhógraíocht pholaitiúil cloí leis na dlíthe agus na rialacháin go léir is infheidhme, lena n-áirítear gach dlí toghcháin náisiúnta, dlí cóipcheart, dlí clúmhillte, agus (más infheidhme) rialacháin an Choimisiúin Toghcháin Feidearálach agus dlíthe agus rialacháin stáit nó áitiúla. Is é an fógróir amháin a bheidh freagrach as na dlíthe agus na rialacháin sin a chomhlíonadh.
Ní mór do gach fógraíocht pholaitiúil teachtaireacht “íoctha as ag” a áireamh san fhógra a bhfuil ainm an duine nó an eintiteas íocaíochta ina dhiaidh. D’fhéadfadh go n-éileodh Snap freisin nochtadh “íoctha as ag” ar ábhar fógraíochta a nascann le hábhar polaitiúil, le hábhar fógraíochta le haghaidh earraí polaitíochta, nó i gcásanna eile de rogha Snap amháin. Sna Stáit Aontaithe, ní mór d'fhógraí toghcháin a lua cibé acu an raibh nó nach raibh an fógra údaraithe ag iarrthóir nó eagraíocht, agus ní mór d'fhógraí toghcháin nach bhfuil údaraithe ag an iarrthóir faisnéis teagmhála don eagraíocht urraíochta a áireamh.
Mar gach fógra ar Snapchat, ní mór d'fhógraí pholaitiúla Téarmaí Seirbhíse, Treoirlínte Phobail Snap a chomhlíonadh agus ár bPolasaithe Fógraíochta. Ciallaíonn sé sin, i measc rudaí eile:
Gan aon ábhar a chiapann, a imeaglaíonn nó a bhagraíonn.
Ní dhéanann aon ábhar atá míthreorach, mealltach, pearsanú ar aon duine nó eintiteas nó a dhéanann mífhaisnéis ar shlí eile ar do chleamhnacht le duine nó le heintiteas.
Níor cheart aon ábhar a áireamh a bhfuil abahatáranna sintéiseacha ann, ná cosúlachtaí amhairc nó fuaime de dhuine fíor atá athraithe chun críocha bréagacha nó míthreoracha (bíodh sé trí IS ghiniúnach nó trí eagarthóireacht mhealltach).
Gan aon ábhar a sháraíonn poiblíocht, príobháideacht, cóipcheart, nó cearta maoin intleachtúil eile tríú páirtí.
Gan aon ábhar ina bhfuil foréigean grafach nó a éilíonn foréigean.
Spreagaimid fógróirí polaitiúla a bheith dearfach. Ach ní chuirimid cosc ar fhógra "ionsaí" go han-soiléir; is gnách go gceadaítear easaontas le hiarrthóir nó páirtí nó feachtas a dhéanamh ina choinne má chomhlíonann sé ár dtreoirlínte eile. É sin ráite, ní féidir le fógraí polaitiúla ionsaithe a bhaineann le saol pearsanta iarrthóra a chur san áireamh.
I gCeanada, ní cheadaíonn Snap “fógraíocht páirtíneach” nó “fógraíocht toghcháin” (mar atá sainmhínithe ag Acht Toghcháin Cheanada, arna leasú ó am go ham (an “Acht”))) a cheannaítear go díreach nó go hindíreach thar ceann páirtí incháilithe, cláraithe comhlachas, iomaitheoir ainmniúcháin, iarrthóir ionchasach nó iarbhír, nó tríú páirtí a gceanglaítear air clárú faoi fho-alt 349.6(1) nó 353(1) den Acht. D’fhéadfadh go n-áireofaí leis seo (ach gan bheith teorateorainn dó) ábhar a chuireann chun cinn nó a chuireann i gcoinne aon cheann de na daoine aonair/grúpaí seo, nó saincheist a bhaineann le haon cheann de na daoine aonair/grúpaí sin.
Sna Stáit Aontaithe, ní cheadaíonn Snap fógraí faoi láthair do thoghcháin stáit nó chathrach nó do thionscnaimh bhallóide i stát Washington.
Déanfaidh Snap athbhreithniú ar fhógraí polaitiúla ar bhonn cás ar chás. Chun tús a chur leis, líon isteach ár bhfoirm fógróir polaitiúil.
Forchoimeádaimid an ceart diúltú, dár rogha féin amháin, nó modhnuithe a iarraidh ar fhógraí a chreidimid a sháraíonn na caighdeáin atá liostaithe thuas nó atá míchuí ar bhealach eile. Ní fheidhmeofar ár rogha féin go deo le hintinn fabhar nó mífhabhrach a thabhairt d’aon iarrthóir, dearcadh polaitíochta nó páirtí polaitíochta.
Chomh maith leis sin, forchoimeádaimid an ceart bunús a éileamh le héilimh fhíorasacha fógróra.
Féadfaidh Snap faisnéis a bhaineann le fógraíocht pholaitiúil a thaispeáint go poiblí agus a nochtadh ar bhealach eile, lena n-áirítear ábhar fógraíochta, sonraí spriocdhírithe, seachadadh, caitheachas agus faisnéis feachtais eile.
Fógraí polaitiúla a sheirbheálann Snap ní féidir iad a íoc go díreach nó go neamhdhíreach ag saoránaigh nó eintitis eachtracha neamhchónaitheacha – i bhfocail eile, ag daoine nó eintitis nach bhfuil ina gcónaitheoirí sa tír ina rithfear an fógra. Tá eisceacht theoranta ar an toirmeasc seo maidir le fógraí polaitiúla atá dírithe ar aon Bhallstát den Aontas Eorpach (AE), ar féidir iad a íoc go díreach nó go neamhdhíreach ag eintitis atá lonnaithe i mBallstát eile den AE.
Táimid bródúil as an trédhearcacht a choinneáil lenár leabharlann fógraí polaitiúila.
4. Prohibited Content
4.1 Harassment
Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not belittle anyone on the basis of body shape or size.
We prohibit profanity, obscenity and obscene gestures.
4.2 Violent or Disturbing
We prohibit the depiction of real-life graphic violence in creatives (e.g., top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted.
For fictional violence in movie trailers, video games, etc., see the Entertainment section.
We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse.
We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.
We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.
4.3 Ábhar Mealltach
Táimid airdeallach maidir lenár bhforfheidhmiú i gcoinne fógraí calaoiseacha. Áirítear le calaois raon camscéimeanna agus cleachtais mhargaíochta mheabhlacha a bhaineann mí-úsáid as iontaoibh an phobail nó a mheallann úsáideoirí ar bhealach eile chun ceannacháin a dhéanamh nó dul i mbun gníomhaíochtaí faoi chur i gcéill míthreorach.
Coiscimid:
Fógraí atá bréagach nó míthreorach, lena n-áirítear éilimh, tairiscintí, feidhmiúlacht nó cleachtais ghnó mhealltacha, lena n-áirítear ábhar a ionramháil chun críocha bréagacha nó míthreoracha (bíodh sé trí IS ghiniúnach nó trí eagarthóireacht mhealltach).
Ábhar urraithe neamhúdaraithe nó nár nochtadh
Earraí nó seirbhísí calaoiseacha a chur chun cinn, lena n-áirítear doiciméid nó deimhnithe góchumtha, nó táirgí góchumtha
Ábhar a chruthú nó a chomhroinnt a dhéanann aithris ar chuma nó ar fheidhm ghnéithe nó formáidí Snapchat
Fógraí a chuimsíonn glaonna meabhlaireachta chun gníomh, nó a thagann ar leathanaigh tuirlingt nach mbaineann leis an mbranda nó leis an ábhar atá á fhógairt.
Leathanach tuirlingt a cheilt, nó srian a chur ar rochtain ar an leathanach lamairne ar shlí eile nó mionathruithe ar ábhar URL tar éis é a cur isteach in iarracht dul timpeall ar athbhreithniú.
Fógraí a spreagann iompair mímhacánta. (m.sh., fógraí le haghaidh aitheanas bréagach, bradaíl, seirbhísí scríbhneoireachta aistí).
Neamh-sheachadadh earraí nó mífhaisnéis moilleanna seolta nó srianta fardail
Féach ar na Mionsonraí Tionscail chomh maith: Táirgí agus seirbhísí airgeadais
4.4 Hate Speech, Hate Groups, Terrorism and Violent Extremism
The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion.
Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.
Avoid perpetuating stereotypes based on any of the categories listed above.
We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally-sensitive imagery.
4.5 Illegal Activity
We prohibit ads that facilitate or encourage illegal activity (conduct, products, or enterprises). For example, ads should not:
depict illegal drug use
promote the illegal wildlife trade, or products and services derived from endangered or threatened species (For Example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.
4.6 Dangerous Activities
Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage Snapping while driving.
5. Conclusion
For more information about how to launch and manage an ad campaign on Snapchat, or how to troubleshoot the ad review process, please visit our Business Help Center.