California Privacy Notice
Effective: July 1, 2021
We’ll start with a summary of your rights and get into the details later.
You have the right to know whether we sell your data and opt-out of a sale if we do. Good news! We don’t sell your data.
You have the right to receive an overview of the personal information we collect, how we use it, and who we share your data with.
You can request access to your data, get a copy, and ask us to delete your personal information.
Please review your California rights below. You or your authorized agent can always contact us if you have a question.
Let’s start with your rights.
Right to know what personal information we collect. You have the right to request details on the specific personal information we’ve collected about you. We provide this information in our Privacy Center, but you can also get this information by contacting us. In addition, you can request a copy of your data here or directly through the settings in the app.
Right to know who we share your data with. We do not sell your data, but we do share your information with others for legitimate business purposes. For example, we use service providers to store and host your data. See the Sharing Your Information section below for more details.
Right to deletion. You have the right to request deletion of your data, unless an exception applies. Examples of exceptions include when we need to keep data to meet legal obligations, detect fraud, investigate reports of abuse or other Terms of Service violations, or fix security issues. Upon your verified request, we’ll delete your personal information (unless an exception applies) and will direct our service providers to do the same. By design, we have pretty short retention terms, so most data is deleted quickly anyway.
Get a timely response. You have the right to make two free requests in any 12-month period. We will respond to your request within 45 days, and in more difficult cases we may extend our response time by another 45 days. Our support team is pretty great, so they tend to respond a lot quicker. The easiest way to get information is by following the instructions above, but you or your authorized agent can also email privacy @ snap.com.
Non-Discrimination. It goes without saying, but we will not hold it against you when you exercise any of your rights. In fact, we encourage you to review your privacy settings closely and reach out to us with your questions.
The easiest way to exercise your rights is by logging into your account so we can verify your identity. You can also email us, but then we’ll require some additional information to authenticate your identity and ownership of your account.
We Don’t Sell Your Data
We don’t sell your data. To keep the lights on at Snap HQ, we do show ads. We do our best to make these ads relevant, so they’re enjoyable. Our Support Site provides information on do not track, advertising and interest preferences.
Information We Collect
In the last 12 months, we’ve collected the following personal information:
Identifiers, such as your name, display name, postal address, unique personal identifier, online identifier, IP address, email address, username, or other similar identifiers. We mainly use these to offer our services, for example to create your account and send Chats & Snaps to your real friends.
Personal information categories listed in the California Customer Records provisions, such as your name, address, telephone number, payment number (last 4 digits only). For example, we use this information so you can buy your latest Spectacles. Keep in mind that some personal information included in this category may overlap with other categories.
Characteristics of protected classifications under California or federal law, such as your gender and age. The main purpose for collecting this information is to verify your age, ensure you are eligible to use our services, and to show you more relevant ads and content in Discover.
Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. For example, we may keep this information when you purchase items through the Snap Store (where you buy your Bitmoji stickers and mugs) or when you engage with ads on our platform.
Internet or other electronic network activity information, such as session logs, search history, information on a consumer's interaction with a website, application, or advertisement. For example, we may store your search history when you are searching for Bitmoji terms or looking for Snaps and other content in Search.
Geolocation data, such as your physical location. Snapchat uses your device’s location to offer certain location-based features. For example, we use your device’s location to provide Geofilters based on where you’re at or what’s going on around you, or we can use your location to position the Map to show you what’s nearby. Learn more.
Electronic, visual, or similar information, such as Snaps and other visual content. Snap is a camera company, so this one is pretty obvious. We collect Snaps you create, but deletion is still our default with a few exceptions. Learn more.
Inferences drawn from other personal information. We may use this information to create a profile reflecting your preferences and characteristics. For example, we’ll use this information to create a list of your interests and preferences to serve you more relevant ads or content in Discover. Learn more.
For your information, personal information does not include publicly available information from government records and de-identified or aggregated consumer information.
Metrics On Your Rights
Transparency is important to us, especially when it comes to helping you understand and exercise your rights under the CCPA. That’s why we’ve published some key metrics below detailing how often our users engage with us to request their CCPA rights and how we respond in kind. Have a look!
Right to Know
Complied with: 10
Average response time: 1 day
Right to Delete
Complied with: 18
Average response time: 2 days
Right to Opt-out of Sale
This one is easy. We don’t sell your data, so we don’t process, or collect metrics on, opt-out requests for the sale of consumer data.
The metrics above are for calendar year 2020 (January through December), and represent interactions where users have explicitly requested to exercise their CCPA rights. Just so you know, globally, in 2020, over 125,000 users downloaded their data and over 14 million users requested account deletion using our self-serve tools. We’ll update these numbers from time to time to ensure we are providing you the most up-to-date information.
If you’re interested in more information on our transparency practices, check out our Transparency Report.