Snap Partners with It’s On Us for Sexual Assault Awareness Month
April 26, 2022
In February, Snapchat partnered with It’s On Us, a national non-profit dedicated to combating campus sexual assault through awareness and prevention education programs, to announce our important new Snap Map safety feature helping friends share their real-time location.
Together with It’s On Us, we introduced this new tool to help Snapchatters to look out for one another while they are on the go, whether they are on their way to meet up, or on their way home at night–and already, more than three million members of our community use the feature to connect with their friends each week on average.
This April, for Sexual Assault Awareness month, Snapchat and It’s On Us haved joined forces again to continue our community education around this important issue with new in-app resources and content, including:
- A Lens raising awareness around this important issue, reminding Snapchatters to look out for their friends;
- An episode of Snapchat’s original news show, Good Luck America, where our host Peter Hamby explores what’s happening around Title IX and sexual assault on U.S. college campuses today; and
- Map Markers on our Snap Map. These unique, tappable icons highlight a handful of active university It’s On Us chapters. Our Snap Map Markers link seamlessly back to the Lens in our Camera to make it easy for Snapchatters to share the message with their friends.
With many in our community heading back out and about, whether they are on their way to spring break or coming back to campus, we know that this is a critical moment to raise awareness around this important issue. We’re proud to partner with It’s On Us to help Snapchatters keep each other safe.
If you or a loved one is in need of extra support at this time, please know that you are not alone. Please head to https://www.itsonus.org/ where you can find additional resources.