Snap Lens Creator Rewards Program Terms
Effective: August 1, 2023
ARBITRATION NOTICE: THESE TERMS CONTAIN AN ARBITRATION CLAUSE A LITTLE LATER ON.
IF YOU LIVE IN THE UNITED STATES OR IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS WITH ITS PRINCIPAL PLACE OF BUSINESS LOCATED IN THE UNITED STATES, EXCEPT FOR CERTAIN TYPES OF DISPUTES MENTIONED IN THE ARBITRATION CLAUSE OF THE SNAP INC. TERMS OF SERVICE, YOU AND SNAP INC. AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY MANDATORY BINDING ARBITRATION CLAUSE IN THE SNAP INC. TERMS OF SERVICE, AND YOU AND SNAP INC., WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. YOU HAVE THE RIGHT TO OPT OUT OF ARBITRATION AS EXPLAINED IN THAT CLAUSE.
IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS WITH ITS PRINCIPAL PLACE OF BUSINESS LOCATED OUTSIDE OF THE UNITED STATES, THEN YOU AND SNAP GROUP LIMITED AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY THE BINDING ARBITRATION CLAUSE IN THE SNAP GROUP LIMITED TERMS OF SERVICE
These Terms form a legally binding contract between you (or your organization) and Snap Inc. (if you live in the United States or if you are using the Services on behalf of a business with its principal place of business located in the United States) or Snap Group Limited (if you live or are using the Services on behalf of a business with its principal place of business located outside of the United States). To the extent these Terms conflict with other terms governing the Service, these Terms will control solely with respect to the Program. All capitalized terms used but not defined in these Terms have their respective meanings as set forth in the applicable terms governing the Service. Please print a copy of these Terms and keep them for your reference.
AS DESCRIBED IN MORE DETAIL BELOW, YOU MAY RECEIVE PAYMENTS FOR YOUR SERVICES IF THE LENSES YOU SUBMIT AND YOUR PAYMENT ACCOUNT (DEFINED BELOW) SATISFY THE APPLICABLE ELIGIBILITY CRITERIA. ONLY A SMALL PERCENTAGE OF CREATORS SUBMITTING LENSES TO THE PROGRAM WILL RECEIVE PAYMENTS.
1. Program Eligibility
All Lenses submitted by you to the Program shall be submitted in accordance with, and subject to, the Lens Studio Terms and Lens Studio License Agreement. Lenses submitted to the Program will be subject to review for compliance with these Terms, in accordance with Snap’s moderation algorithms and review procedures and Lenses that do not comply may not be eligible for the Program. Lenses that are eligible will be distributed through Snap’s proprietary content distribution algorithm and procedures.
Only a small percentage of Creators submitting a Lens to the Program will receive payments. The ability to receive payments will only be available in a limited number of countries, which are listed in the Program Guidelines & FAQ (“Eligible Countries”). At any time, Snap may add or remove countries to the list of Eligible Countries. Payment will be funded by Snap, if any, (our payment to you, as potentially modified below, the “Service Payment” or just “Payment”).
In order to be eligible for Payment, you must (i) submit a Qualifying Lens, and (ii) satisfy all Payment Account Eligibility Requirements, as described further below.
Qualifying Lenses. To be considered a “Qualifying Lens,” the Lens that you submitted to the Program during the Eligibility Period must: (i) have been designated “public” in Lens Studio; and (ii) be a high-performing Lens in a Region, calculated in accordance with our proprietary formula, which may be adjusted by us from time-to-time, and which is based on a number of factors, which may include account performance and user engagement (together the "Eligibility Criteria”). “Eligibility Period” means the preceding calendar month calculated using Pacific Time. You may submit a Lens that was published prior to the Eligibility Period by opting in such Lens within Lens Studio. “Region” means either India, Mexico, or the United States. At any time, Snap may add or remove countries from the Region list.
Payment Account Eligibility. In order to be eligible to receive Payments, you must also satisfy all of the Payment Account Eligibility Requirements (defined below).
If, during the applicable Eligibility Period, you submit a Qualifying Lens, then subject to your satisfaction of the Payment Account Eligibility Requirements (defined below) and compliance with these Terms, you will be eligible to receive payment for your services in connection with your Qualifying Lens (“Qualifying Activity”).
Payments will be allocated in accordance with our proprietary payment formula, which may be adjusted by us from time-to-time, and which is based on a number of factors, which may include, the relative performance of and engagement generated by your Qualifying Lens compared to other Lenses in the Program, your geographic location, or when you submit your Qualifying Lens.
Whether you meet the Eligibility Criteria, and the amount of any Payment you may be eligible to receive, may also be impacted by our moderation and content suggestion algorithms and procedures, which may prioritize content by taking into account a number of factors, including the total number of unique views and favorites attributable to a Lens, the number of daily users who view your Lens, the total time spent by users engaging with your Lens, your geographic location and account status, or whether your Lens relates to relevant trends and topics, which we may publish from time to time via the Trending page in the Snapchat application or on the Snapchat Trends page, and whether your content and account adhere to these Terms (including all Guidelines incorporated by reference).
Qualifying Activity will be accounted for in our internal systems through the use of “Crystals,” which are a unit of measurement that we use to track and record your Qualifying Activity during a given period.
The number of Crystals that we record for Qualifying Activity may vary depending on our internal criteria and formulas, which we may modify from time to time in our sole discretion. You may view the estimated number of Crystals that we have recorded for your Qualifying Activity by going to My Profile (“Profile”). Please note that any such numbers viewable through your Profile are preliminary estimates calculated for our internal accounting purposes. Crystals are solely an internal measurement tool utilized by us to track Qualifying Activity and measure the popularity of your content. For clarity, Crystals are not intended to confer or imply any rights or represent any obligations, do not constitute property, are not transferable or assignable, and may not be purchased or the subject of a sale, barter, or exchange.
Payment amounts will be determined based on the final number of Crystals we have recorded for that Creator’s Qualifying Activity during a given period in accordance with our proprietary payment formula, which may be adjusted by us from time to time.
In determining whether activity constitutes a Qualifying Activity, we may exclude what we call “Invalid Activity,” i.e., activity that artificially increases the number of views, or other performance, viewership, or engagement metrics of your Lens. Invalid Activity will be determined by Snap in its sole discretion at all times and includes, but is not limited to: (i) spam, invalid engagement, or invalid views, or favorites, generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from your mobile device, mobile devices under your control, or mobile devices with new or suspicious accounts; (ii) engagements, views, favorites generated by payment of money or other inducements to third parties, false representation, or the offer to trade views of Snaps; (iii) engagement, views, favorites generated through activity that is otherwise in violation of the terms that govern the Service, and (iv) engagement, clicks or views, favorites co-mingled with any of the activity described in (i), (ii), (iii), and (iv) above. If we determine that you have engaged in Invalid Activity, we may limit or suspend the distribution of your Lens in the Program and you may be deemed ineligible for Payments.
2. Payment Account Eligibility
You must also satisfy all of the following requirements (“Payment Account Eligibility Requirements”) in order to be eligible to receive Payments from Snap.
If you’re an individual, you must be a legal resident of an Eligible Country and have submitted your Qualifying Lens while you were present in such Eligible Country.
You must have reached the legal age of majority in your jurisdiction or be at least 18 years old and have obtained the required parental or legal guardian consent(s) in accordance with our procedures.
You must provide us with complete and accurate contact information, including your legal first and last name, email, phone number, state and country of residence, and date of birth ("Contact Information").
You (or your parent/legal guardian(s) or business entity, as applicable) must create and complete all necessary requirements for a payment account with Snap’s authorized third-party payment provider (“Payment Account”). Your Payment Account must match your Eligible Country.
We reserve the right, on behalf of ourselves, our affiliates, and our third-party payment provider, to require verification of the Contact Information (defined below) provided by you, as well as parental/legal guardian identity and consent for minors as a condition of payment under these Terms.
If you have authorized us to transfer your Payments to your business entity in accordance with our, and our authorized third-party payment provider’s procedures, such entity must be incorporated, headquartered, or have an office within your Eligible Country.
You have provided Snap and its authorized third-party payment provider with accurate contact and other information as required, so that Snap or its third-party payment provider may contact you and cause payment to be made to you (or your parent/legal guardian(s) or business entity, if applicable) if you qualify for a Payment.
Your Snapchat account and Payment Account are active, in good standing (as determined by us and our third-party payment provider), and in compliance with these Terms.
You will not be eligible to receive, and we will not pay you, any Payment if you (or your parent/legal guardian(s) or business entity, if applicable) do not pass our, or our third-party payment provider’s, compliance review. Such reviews are conducted periodically and may include, but are not limited to, a check to determine if you appear on any restricted party list maintained by any relevant government authority, including the U.S. Specially Designated Nationals List and Foreign Sanctions Evaders List. In addition to any other uses described in these Terms, the information you provide to us may be shared with third parties in order to verify your identity, conduct compliance reviews, and complete the payment process.
If you (i) are an employee, officer, or director of Snap or its parent, subsidiaries, or affiliated companies, (ii) are a government entity, subsidiary or affiliate of a government entity, or member of a royal family, or (iii) submitted Lenses to the Program from a Business Account, you will not be eligible for Payments.
If you have been engaged by or on behalf of Snap outside of these Terms to test, create or provide Lenses specifically for Snap, you will not be eligible for Payments for those Lenses you created as part of that engagement.
3. Payment Notification and Process
If we determine that you have engaged in Qualifying Activity, then we will notify you of your eligibility by sending you a notification via the Snapchat application.
Subject to your compliance with these Terms, then, to the extent permitted by law, you (or your parent/legal guardian(s) or business entity, as applicable) will be able to request Payment by selecting the relevant option in your Profile. In order for you to validly request a Payment, we must first have recorded and attributed to you at least enough Crystals to meet a minimum Payment threshold of $100 USD (“Payment Threshold”).
PLEASE NOTE: IF (A) WE HAVE NOT RECORDED AND ATTRIBUTED ANY CRYSTALS TO ANY QUALIFYING ACTIVITY FROM YOU FOR A PERIOD OF ONE YEAR, OR (B) YOU HAVE NOT VALIDLY REQUESTED A PAYMENT PURSUANT TO THE IMMEDIATELY PRECEDING PARAGRAPH FOR A PERIOD OF TWO YEARS, THEN — AT THE END OF THE APPLICABLE PERIOD — WE WILL DISBURSE PAYMENT TO YOUR PAYMENT ACCOUNT IN AN AMOUNT BASED ON ANY CRYSTALS THAT WE HAVE RECORDED AND ATTRIBUTED TO YOUR QUALIFYING ACTIVITY THROUGH THE END OF SUCH PERIOD, PROVIDED THAT IN EACH CASE: (I) YOU HAVE REACHED THE PAYMENT THRESHOLD, (II) YOU HAVE CREATED A PAYMENT ACCOUNT, (III) YOU HAVE SUPPLIED ALL NECESSARY CONTACT INFORMATION AND ANY OTHER INFORMATION REQUIRED TO EFFECTUATE PAYMENT TO YOU, (IV) WE HAVE NOT YET MADE PAYMENT TO YOU IN CONNECTION WITH ANY CRYSTALS THAT WE HAVE RECORDED AND ATTRIBUTED TO SUCH QUALIFYING ACTIVITY, (V) YOUR SNAPCHAT ACCOUNT AND PAYMENT ACCOUNT ARE IN GOOD STANDING, AND (VI) YOU ARE OTHERWISE IN COMPLIANCE WITH THESE TERMS AND OUR THIRD-PARTY PAYMENT PROVIDER’S PROCEDURES AND TERMS. IF, HOWEVER, AT THE END OF THE APPLICABLE PERIOD YOU HAVE NOT SATISFIED ALL OF THE FOREGOING REQUIREMENTS IN FULL, THEN YOU WILL NO LONGER BE ELIGIBLE TO RECEIVE ANY PAYMENT RELATED TO SUCH QUALIFYING ACTIVITY.
Payments may be made to you on behalf of Snap by subsidiary or affiliate entities or other authorized third-party payment providers, which may act as the payor under these Terms. Snap will not be responsible for any delay, failure, or inability to transfer Payments to your Payment Account due to any reason out of Snap’s control, including your failure to comply with these Terms or the terms of the applicable Payment Account. Snap will not be responsible if, due to any reason out of Snap’s control, someone other than you (or your parent/legal guardian(s) or business entity, as applicable) requests Payment based on any Crystals that we have recorded and attributed to your Qualifying Activity using your Snapchat account or transfers Payments using your Payment Account information. If you authorize Snap to transfer Payments to a business entity in accordance with our and our authorized third-party payment provider’s procedures, you acknowledge and agree that Snap may transfer any and all amounts payable to you under these Terms to such business entity, subject to compliance with these Terms. Payment will be made in United States dollars, but you may elect to withdraw the funds from your Payment Account in your local currency, subject to use, exchange, and transaction fees, as further explained in Program Guidelines & FAQ, and subject to our third party payment provider’s terms. Any Payment amounts shown in the Snapchat application are estimated values and may be subject to change. The final amounts of any Payments will be reflected in your Payment Account.
In addition to our other rights and remedies, we may, to the extent permitted by law, without providing a warning or prior notice, withhold, offset, adjust, or exclude any Payments to you under these Terms for suspected Invalid Activity, failure to comply with these Terms, any excess Payments made to you in error, or to offset such amounts against any fees you owe us under any other agreement.
You represent that all information you provide to us or our subsidiaries, affiliates, or authorized payment provider, is truthful and accurate, and that you will maintain the accuracy of such information at all times.
You agree and acknowledge that you have sole responsibility and liability for any and all taxes, duties, or fees relating to any Payments you may receive in connection with the Service. Payments are inclusive of any applicable sales, use, excise, value added, goods and services or similar tax payable to you. If, under applicable law, taxes are required to be deducted or withheld from any Payments to you, then Snap, its affiliate, or its authorized third-party payment provider may deduct such taxes from the amount payable to you and pay such taxes to the appropriate taxing authority as required by applicable law. You agree and acknowledge that payment to you as reduced by such deductions or withholdings will constitute full payment and settlement to you of amounts payable under these Terms. You will provide Snap, its subsidiaries, affiliates, and any authorized payment provider with any forms, documents or other certifications as may be required to satisfy any information reporting or withholding tax obligations with respect to any Payments under these Terms
5. Your Representations and Warranties
You represent and warrant that: (i) you have reached the age of legal majority in the place of your legal residence (if an individual), and otherwise have the full right, power, and authority to enter into these Terms on your own behalf and on behalf of any entity for which you are acting, or you have obtained parental/legal guardian consent, as required in your country of residence, to agree to these Terms; (ii) you have obtained all necessary third party rights, including rights of publicity and privacy and any other rights with respect to name, likeness, and voice, for the appearance of any individual in your Lens, and all necessary parental or legal guardian(s) consent for the appearance of any individual in your Lens who is under the age of eighteen (18) or any other applicable age of majority; (iii) you have read, understand, and agree to comply with all of these Terms, including but not limited to our Terms of Service, Community Guidelines, Lens Studio Terms, Lens Studio License Agreement, Snapchat Brand Guidelines, Snapcode Usage Guidelines, and Lens Studio Submission Guidelines; (iv) the Lenses you submit to the Program are created solely by you, do not infringe, violate, or misappropriate any third-party rights, including, but not limited to, copyright (including master, synch, and public performance music copyright rights), trademark, publicity, privacy, or any other applicable right, and comply with applicable law; (v) you will make any required payments to any third parties with respect to your Lenses and you will not cause Snap to incur any liability to any third party as the result of distributing your content; and (vi) if you are a legal resident of a country other than the United States, you were physically located outside of the United States when you performed the services of creating and submitting the Lenses to the Program.
You agree that any non-public information that may be provided by Snap is confidential and that you will not disclose it to any third party without Snap’s express, prior written approval.
8. Termination; Suspension
In addition to any other rights or remedies we may have, we reserve the right to suspend or terminate the distribution of your Lenses as part of the Program, the Services, or your access to either of the foregoing. In the event that you do not comply with these Terms, then you may be disqualified from eligibility to receive any unpaid amounts that have accrued but have not yet been transferred to your Payment Account. If at any time you don’t agree to any portion of these Terms, you must stop using the Program or the applicable parts of the Service.
We reserve the right to discontinue, modify, not offer, or stop offering or supporting the Program or any of the Services at any time and for any reason, in our sole discretion, without prior notice or liability to you, to the maximum extent permitted by applicable laws. We do not guarantee that the Program or any of the Services will be available at all times or at any given time, or that we will continue to offer any of the foregoing for any particular length of time. You should not rely on the continued availability of the Program or any of the Services for any reason.
9. No Agency Relationship
Nothing in these Terms will be construed to imply a joint venture, principal-agent, or employment relationship between you and Snap.
As mentioned above, if Snap determines you may be eligible to receive a Payment, Snap and our third-party payment provider will notify you via the Snapchat application or the Contact Information you provided in your user profile, including the email address. Snap may also contact you regarding your Lenses that are not eligible to receive Payments and for other reasons. Please check your Snapchat notifications often, keep your email and phone number up to date, and verify your email.
11. Arbitration and Governing Law
As a reminder, these Terms incorporate the Snap Inc. Terms of Service or the Snap Group Limited Terms of Service (whichever is applicable to you based on where you live or, if you are using the Services on behalf of a business, where that business’s principal place of business is located). Although all of the Snap Inc. Terms of Service or the Snap Group Limited Terms of Service (whichever is applicable) apply to you, we wanted to specifically point out that these Terms are governed by the Arbitration, Class-Action Waiver, and Jury Waiver clause, Choice of Law clause, and Exclusive Venue clause of the Snap Inc. Terms of Service (if you live, or the business you are acting on behalf of has its principal place of business located, in the United States) or the Dispute Resolution, Arbitration clause, Choice of Law clause, and Exclusive Venue clause of the Snap Group Limited Terms of Service (if you live, or the business you are acting on behalf of has its principal place of business located, outside of the United States).
ARBITRATION NOTIFICATION: EXCEPT FOR CERTAIN TYPES OF DISPUTES MENTIONED IN THE ARBITRATION CLAUSE OF THE SNAP INC. TERMS OF SERVICE, YOU AND SNAP AGREE THAT CLAIMS AND DISPUTES, INCLUDING STATUTORY CLAIMS AND DISPUTES, ARISING BETWEEN US WILL BE RESOLVED BY THE MANDATORY BINDING ARBITRATION CLAUSE OF THE SNAP INC. TERMS OF SERVICE IF YOU LIVE IN THE UNITED STATES OR IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS WITH ITS PRINCIPAL PLACE OF BUSINESS LOCATED IN THE UNITED STATES, AND YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS WITH ITS PRINCIPAL PLACE OF BUSINESS LOCATED OUTSIDE OF THE UNITED STATES, THEN YOU AND SNAP GROUP LIMITED AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY THE BINDING ARBITRATION CLAUSE IN THE SNAP GROUP LIMITED TERMS OF SERVICE.
From time to time, we may revise these Terms. You can determine when these Terms were last revised by referring to the “Effective” date at the top. Any changes to these Terms will become effective on the "Effective" date above and will apply to your use of the Services after that time. You agree to review these Terms, including any updates, regularly to ensure that you are familiar with the most recent version of such terms. By using the Service following the public posting of updated Terms, you will be deemed to have agreed to the updated Terms. If you do not agree to the modifications, you must stop using the Service. If any provision of these Terms is found unenforceable, then that provision will be severed and will not affect the validity and enforceability of any remaining provisions