Educating Snapchatters on the Dangers of Fentanyl

Last week, the Centers for Disease Control and Prevention (CDC) published new data showing that drug overdose deaths in the U.S have soared to record levels -- increasing more than 30% in 2020 and finding that this spike was driven by the prevalence of fentanyl, a lethal substance, and compounded by stressors from the COVID-19 pandemic. 

According to Song for Charlie, a national organization focused on educating young people about the dangers of fentanyl, many of these deaths occur from taking a single pill disguised as a legitimate prescription medication, but actually was counterfeit -- containing fentanyl. And young people, who often experiment with prescription pills such as Xanax and Percocet, are especially vulnerable.

We first began working with Song for Charlie earlier this year to better understand the fentanyl epidemic and identify ways we and other tech companies can help make a difference. Today they are launching a new nationwide public awareness campaign to reach young people where they are -- on tech platforms -- and educate them about the hidden dangers of these fake prescription pills laced with fentanyl.  We are grateful to partner with Song for Charlie to help inform our Snapchat community on how to protect themselves and their loved ones. 

As part of this effort, our in-house news show, Good Luck America, dedicated a special episode to the fentanyl epidemic featuring an interview with Song for Charlie Founder, Ed Ternan, who tragically lost his 22-year old son Charlie after taking a fake prescription pill. You can watch the full episode below, or on our Discover content platform.  

In addition, Snapchatters can now watch PSAs produced by Song for Charlie on our Discover platform and use a new Augmented Reality (AR) lens that features key facts on the dangers of fentanyl. The lens also links to more information to help educate and inform their closest friends and encourages people to take the “No Random Pills” pledge. This initial launch is the first in a sustained partnership between Song for Charlie and Snap, which will include additional in-app education and public awareness initiatives. 

As we work to raise awareness, we also are working to strengthen our efforts to better prevent, detect and combat drug-related activity on Snapchat. Our guidelines prohibit the sale or promotion of illegal drugs, and when we proactively detect this type of content or it is reported to us, our Trust and Safety teams take quick action. 

We block drug-related terms, including slang, from usernames or being searchable on Snapchat, and regularly audit these block lists with the latest language, working closely with third-party experts. We are also constantly updating our machine learning tools for proactively identifying images, words, emojis and other likely indicators of drug-related accounts, along with other capabilities for finding and stopping drug transactions. 

We are committed to continuing to do our part to help our community protect themselves and their friends, while we keep improving our capabilities for fighting drug dealers and drug-related content online.

Doing our Part to Tackle Online Hate

We are saddened and appalled by the racist abuse that has been directed at England footballers on several online platforms following the Euro 2020 final. We wanted to give an overview of our ongoing work to combat racism, hate speech, harassment and abuse on Snapchat, as well as the steps we are taking to educate our community.

We have put a lot of work into designing a platform that prevents the opportunity for hate speech or abuse to spread. Snapchat is designed differently than traditional social media. The app is designed around the camera to create a way for people to communicate more meaningfully and authentically, and with their real friends and loved ones, rather than people that they don’t know. 

Snapchat does not offer an open news feed where unvetted publishers or individuals have an opportunity to broadcast hate or abusive content. Our Discover platform  for news and entertainment, and our Spotlight platform  for the community’s best Snaps, are curated and moderated environments. This means that content in Discover or Spotlight is provided either by our professional media partners, who agree to abide by strict Content Guidelines, or is user-generated content that is pre-moderated using human review, prior to being surfaced to large groups of Snapchatters. And Snapchat does not enable public comments which can facilitate abuse.

We have also made clear that we will not promote accounts that are linked to people who incite racism, whether they do so on or off our platform, most notably when first taking the decision to stop promoting President Trump’s account on Discover in June of 2020.

These guardrails help keep activity that violates our policies  from public areas of our platform. In 2018, Snap signed onto the European Commission’s Code of Conduct on hate speech, which, as part of its oversight process, collects reports from 39 NGOs specializing in reporting online hate. In the Commission’s two most recent reports on compliance with the code, there were zero reports of hate speech on Snapchat. Our own transparency report shows that, for the UK during the latest six month reporting period, we took action against 6,734 accounts. The vast majority of this content concerned reported private Snaps, not on public content areas -- reducing any wider impact. 

We also work hard to combat illegal and harmful activity on the private communications side of Snapchat. We provide easy-to-use in-app reporting tools where Snapchatters can notify us about any illegal or harmful activity. Our global, 24/7 Trust & Safety team reviews reports and takes appropriate action against violating accounts. The team is trained to identify a variety of signals when it comes to racist language, including the use of emojis to represent racial slurs or stereotypes. We keep abreast of the use of emojis and other forms of expression such as text based captions to understand emerging trends that reflect potential abuse, and use this insight to constantly evolve our policies in this area.

There is of course more that we can do, including to educate our community, and we are currently working on a programme to elevate black British stories through the power of augmented reality. Our first initiative earlier this year was an augmented reality (AR) experience designed in partnership with Kick It Out and a collective of black creatives called Kugali to commemorate four of England's greatest black footballers.

Ultimately, there is no place on Snapchat for discrimination, racism or abuse. We will keep working hard to prevent this content from surfacing, and to take quick and effective action when it does occur.

-Henry Turnbull, Head of Public Policy UK & Nordics

Supporting the UK Government with its national vaccination drive

UK

It’s great to share our work with the United Kingdom (UK) government to support the UK National Health Service’s (NHS) ‘Every Vaccination Gives Us Hope’ campaign.  

Snapchat reaches over 90% of 13 to 24 year olds in the UK, and with our community playing such a key part of the lives of young people, it’s vital that it is a source of accurate and trusted resources so they can stay safe, healthy and informed. 

As the COVID-19 vaccine is now available to all adults over the age of 18 in the UK, it’s important for Snapchatters to have access to trusted and accurate information  With that in mind, we have expanded ‘Here For You’ - our in-app mental health and wellbeing resource - dedicated to the latest Coronavirus guidance to include expert resources from the NHS about the vaccine.

In addition, we have launched creative tools in collaboration with the UK Government - including stickers, lenses and filters - available for Snapchatters to use that allow them to share the latest guidance from the NHS and encourage Snapchatters to share their vaccine status with friends and family.

Finally, from Prime Minister Boris Johnson’s Snap Star account, Snapchatters submitted questions to be answered by medical experts Dr. Kiren Collison, the interim Deputy Medical Director for Primary Care for NHS England and Dr. Karen Raj, a doctor with the NHS. The Q&A sessions are available to watch on the Prime Minister’s profile.

We continue to explore new ways we can collaborate with credible partners to help support the health and wellbeing of our Snapchat community.

To learn more about the vaccine in the U.K, please visit: www.nhs.uk/covidvaccine 

- Stephen Collins, Sr. Director of Public Policy

Relatório de transparência mais recente da Snap

Snap Transparency

Na Snap, nosso objetivo é desenvolver produtos e construir uma tecnologia que nutra e sustente amizades reais em um ambiente saudável, seguro e divertido. Estamos constantemente trabalhando para melhorar as maneiras como fazemos isso — desde nossas políticas e Diretrizes Comunitárias, até nossas ferramentas para prevenir, detectar e fiscalizar contra conteúdo prejudicial, bem como iniciativas que ajudam a educar e capacitar nossa comunidade.

Estamos empenhados em oferecer mais transparência sobre a prevalência de conteúdo que viola nossas diretrizes, como aplicamos nossas políticas, como respondemos às solicitações das autoridades policiais e governamentais por informações, e onde forneceremos mais informações no futuro. Publicamos relatórios de transparência duas vezes por ano para fornecer informações sobre esses esforços, e também estamos empenhados em tornar esses relatórios mais abrangentes e úteis para as muitas partes interessadas que se importam profundamente com a segurança e a transparência online.

Hoje, estamos publicando nosso relatório de transparência para o segundo semestre de 2020, que abrange o período de 1 de julho a 31 de dezembro daquele ano, que você pode ler na íntegra aqui. Como em nossos relatórios anteriores, ele compartilha dados sobre violações em todo o mundo durante esse período; o número de relatórios de conteúdo que recebemos e aplicamos em todas as categorias específicas de violações; como respondemos a solicitações das autoridades policiais e governamentais; e nossas aplicações discriminadas por país.

Como parte dos nossos esforços contínuos para melhorar nossos esforços de transparência, esse relatório também inclui diversos novos elementos. Pela primeira vez, estamos compartilhando nossa Taxa de Visualização com Violação (VVR), que é a proporção de todos os Snaps (ou visualizações) que continham conteúdos que violavam nossas diretrizes. Durante esse período, nosso VVR foi de 0,08 por cento, o que significa que a cada 10.000 visualizações de conteúdo em Snaps, oito continham conteúdo que violava nossas diretrizes. Todos os dias, mais de cinco bilhões de Snaps são criados usando nossa câmera do Snapchat. Durante o segundo semestre de 2020, agimos contra 5.543.281 conteúdos em todo o mundo que violaram nossas diretrizes. 

Além disso, nosso relatório compartilha novas informações sobre nossas ações contra informações falsas em todo o mundo — um esforço que foi especialmente importante enquanto o mundo continuava combatendo uma pandemia global, e esforços para prevenir a sabotagem das instituições democráticas. Durante esse período, agimos contra 5.841 conteúdos e contas por violações das nossas diretrizes que proíbem a propagação de informações falsas e teorias conspiratórias que podem causar danos. 

Sempre acreditamos que quando se trata de conteúdo prejudicial, apenas pensar em políticas e medidas de remediação não seja o suficiente. As plataformas precisam pensar sobre sua arquitetura e design de produtos em sua essência. Em todo o nosso aplicativo, o Snapchat limita a viralidade, que remove incentivos para conteúdos nocivos e sensacionalistas, e oportunidades de se organizar. Nosso relatório compartilha mais detalhes sobre nossas decisões para o design de nossos produtos, e nosso trabalho para promover notícias e informações factuais para os Snapchatters. 

Daqui para frente, estamos focados em oferecer ainda mais informações em relatórios futuros, expandindo, por exemplo, as subcategorias das informações violadoras. Estamos constantemente avaliando como podemos fortalecer nossos esforços abrangentes para combater conteúdos nocivos e malfeitores, e estamos gratos aos muitos parceiros de segurança e proteção que estão sempre nos ajudando a melhorar.

Celebrating the 26th Amendment by Helping 18 Year Olds Register to Vote

26th Amendment Graphic

Today marks the 50th Anniversary of the ratification of the 26th Amendment -- the amendment that gave 18-year-olds the right to vote in all US elections and outlawed age discrimination among eligible voters. 

At Snap, we believe that one of the most powerful forms of self-expression is exercising the right to vote and participating in our democracy. Snapchat reaches 90% of 13-24 year olds in the United States, giving us an incredible opportunity to provide our youngest voters with tools that make it easier to participate in our democracy. 

Since 2016, we’ve invested in native to mobile civic products and partnerships designed to tackle challenges to voter registration, education, and participation to help make voting easier. We’ve learned that supporting the next generation of leaders needs to be a year-round effort - not just for high-profile election seasons.

That’s why in 2018, we launched a feature that automatically prompts Snapchatters on their 18th birthday to register to vote. Each month an average of 400,000 Snapchatters in the United States receive a notification to register to vote as they celebrate their birthday.

As part of a research collaboration with Tufts’ University’s Center for Information & Research on Civic Learning and Engagement (CIRCLE), Snap found that college campuses are significant entry points for first-time voters, but only 36% of 18 to 23-year-olds are enrolled in college full time, which means nearly two-thirds don’t have the same civic and political engagement opportunities. Given our unique reach among young Americans, Snap is able to help bridge the gap in access to civic resources. 

Registering voters on their 18th birthday is just one step towards empowering Snapchatters to be lifelong civic participants and make their voices heard. 

Before the 2020 US election, we launched a collection of mobile-first tools with support from TurboVote and BallotReady to help Snapchatters register to vote, understand their ballot, request absentee ballots and make a plan to vote by-mail or in-person, learn about voter protection resources like the Election Protection hotline, and help their friends vote by sharing Snaps with educational filters and lenses.

We continue to work to inspire the next generation of Americans to engage in a lifetime of self-expression through civic engagement year-round - and do our part to help deliver on the promise of the 26th Amendment.

- Sofia Gross, Head of Policy Partnerships and Social Impact

Providing More Ad Choices and Controls for Our Community

Blog Asset

Snapchat is a space for self-expression, discovery, and exploration. Advertising is one of the ways we keep Snapchat open and accessible through curated high-quality content, product innovation, and dedicated community safety moderation. We want to deliver the best experience for our community, and we want the ads we show to be fun, interesting, and relevant to Snapchatters! 

To enable this, we are excited to share some in-app features and educational resources that give Snapchatters even more control over their advertising and data use preferences.

Ad Preferences

To help Snapchat deliver the most relevant, useful ads to Snapchatters, we let advertisers and other partners show Snapchatters ads in the service they are using based on information collected on other websites and services. If they prefer not to have ads shown to them based on this information, Snapchatters can easily adjust their Ad Preferences in App Settings. To learn more about the different Ad Preferences take a look here.

Ad Topic Choices 

If a Snapchatter doesn’t feel comfortable seeing ads from a particular advertising topic, we make it easy for them to let us know. We now offer the ability to opt out of sensitive ad topics like alcohol and political advertising, and will soon support this functionality for gambling ads too. 

Report Ad 

When a Snapchatter sees an ad, they may want to report something about it when they view it. Snapchatters can easily report if they like or dislike the content, or if they find it fraudulent or concerning. Our dedicated team at Snap is on the clock and takes action on reports that violate our policies! 

Hide Ad 

For individual ads that Snapchatters find irrelevant, inappropriate, or simply annoying, they can now easily Hide Ads from appearing for them in the future.

Report Ad / Hide Ad

Snapchatters can Report or Hide Ads easily

Educational Resources About App Tracking Transparency

As a part of our Safety Snapshot digital literacy content series, we’ve provided our community with a new Discover episode to help Snapchatters understand Apple’s App Tracking Transparency (ATT). ATT is a new privacy framework designed to provide consumers with the ability to select how they want their personal data handled by apps through an in-app prompt. The educational episode outlines the fundamentals of how the prompt works, how to make their desired data use selection, and the impact their selection has on their ad experience on Snapchat. 

What’s next?

We will continue to prioritize privacy and choice for the Snapchat community through easy and transparent advertising preferences, and pertinent resources on safety and privacy topics. The tools and resources above represent just some of our many efforts and innovations to keep our community safe and informed. We hope these and future updates will drive awareness about the advertising and data use choices our community can make, and to encourage Snapchatters to make the choices they feel are best.

Asked & Answered: The White House Answers Snapchatters COVID-19 Questions 

White House Covid 2

Today, we are launching a new effort with The White House to help Snapchatters answer common questions about the COVID-19 vaccine. Through this partnered Lens, Snapchatters can hear directly from President Biden, Vice President Harris, Dr. Anthony Fauci and Dr. Kizzmekia Corbett about the questions that matter most, like “Why should I get vaccinated?” and “Will the vaccine protect me against variants?” 

Snapchat reaches 90% of 13 to 23 year olds in the United States and throughout each phase of the COVID-19 pandemic we’ve provided Snapchatters with accurate and trusted resources to stay safe, healthy, and informed. We’ve done that through a variety of new initiatives like launching an in-app mental health resource, Here for You, partnering with the Ad Council on in-app awareness campaigns, and prioritizing verified organizations on our Discover platform, including the White House COVID-19 Taskforce and World Health Organization.

From our earliest days, we designed Snapchat differently to prevent unvetted content from being able to go viral. Our Community Guidelines strictly prohibit the promotion of false information and conspiracy theories and our Discover section offers news, information, and facts from credible publishers and partners—like the Centers for Disease Control and Prevention, and World Health Organization. 

As we enter this next phase of the COVID-19 recovery, we continue to explore new ways we can collaborate with credible and trusted partners to help support the health and wellbeing of our Snapchat community. To learn more about our ongoing efforts, visit: snap.com/en-US/safety-and-impact.

- Sofia Gross, Head of Policy Partnerships and Social Impact

Releasing Our Second CitizenSnap Report

CitizenSnap

Editor’s note: Snap CEO, Evan Spiegel sent the following memo to all Snap team members on May 17. 

Team, 

Today we’re releasing our second annual CitizenSnap Report. The report outlines our Environmental, Social, and Governance (ESG) efforts, which focus on operating our business in a responsible way for our team, our Snapchat community, our partners, and the broader world we all share.

Our report also introduces our first climate strategy, to do our part to take action at the pace and scale that is needed. As part of this effort, we have now become a carbon neutral company, past, present and future; we have adopted science-based emissions reduction targets; and we have committed to purchasing 100% renewable electricity for our facilities globally. Going forward, we will keep evolving our climate programs to keep up with best practices.

Today we’re also introducing a revamped Code of Conduct, which complements our ESG work. The new Code offers our team members an ethical decision-making framework designed to help us think broadly about what it means to do the right thing for all of our stakeholders.

We believe it’s a moral imperative to work towards creating a healthy and safe society, and we know it matters to the hundreds of millions of Snapchatters who use our services every day. It’s also good for business. As our CitizenSnap report lays out, we have both made significant strides forward, and know there is so much more to do, and ways we can improve. 

All of these efforts are a reflection of the hard work and passion of so many teams across our company, during an especially challenging year. I am so grateful for how far we have come -- and energized by the work that lies ahead. 

Evan

Apoiando a saúde mental e bem-estar dos Snapchatters

MHAM Bitmoji

Com o início do Mês de Consciência de Saúde Mental, a Snap está anunciando várias novas parcerias e recursos no aplicativo para continuar apoiando a saúde mental e o bem-estar da nossa comunidade.

Logo no início, o Snapchat foi projetado de forma a capacitar os Snapchatters a se expressarem autenticamente. É por isso que construímos a plataforma sem métricas públicas de vaidade, como comentários públicos e contagens de amigos, e sem um feed de notícias sem moderação.

Sempre fomos inspirados pelo poder que as amizades verdadeiras têm na determinação da saúde e da felicidade, e isto é verdade particularmente entre os jovens. Estudos mostram que passar tempo com os amigos, pessoalmente ou online, é a melhor defesa contra a solidão ou a depressão, e que os amigos são geralmente o contato principal para aqueles que estão lutando com problemas de saúde mental.

Como uma plataforma criada para amigos próximos, acreditamos que o Snapchat tem uma oportunidade única de fazer a diferença, e criamos uma série de recursos no aplicativo e funcionalidades para apoiar a nossa comunidade.

Aqui está um resumo de nossos recursos atuais:

  • No início do ano passado, criamos Here For You, uma parceria com as principais organizações internacionais de defesa e saúde mental, incluindo ActiveMinds, AdCouncil, Crisis Text Line, Diana Award, eEnfance, Manas Foundation, Mariwala Health Initiative, MindUp, National Alliance on Mental Health, National Eating Disorders Association, National Network to End Domestic Violence, Project ROCKIT, Shout 85258, The Calm Zone, The Human Rights Campaign, The Samaritans and Young Minds para oferecer recursos especializados no aplicativo relacionados à saúde mental, ansiedade, distúrbios alimentares, depressão, estresse, pensamentos suicidas, luto e bully.

  • Também em 2020, fizemos uma parceria com a Headspace para lançar um Mini no Snapchat para oferecer um espaço seguro para os amigos praticarem exercícios de meditação e mindfulness ao enviar mensagens encorajadoras para dar um oi e animar os amigos que precisam de apoio.

Aqui estão algumas iniciativas novas para apoiar os Snapchatters:

  • Entramos como sócios fundadores do primeiro Dia de Ação da Saúde Mental, na quinta-feira, 20 de maio, ao lado do MTV Entertainment Group e mais de 650 marcas líderes, ONGs, agências governamentais e líderes culturais para levar as pessoas a darem passos para apoiar sua saúde mental. Como parte desta iniciativa, a Snap também fez uma parceria com a Active Minds em um Filtro do Dia de Ação da Saúde Mental, incentivando os Snapchatters a agir em relação à sua própria saúde mental e a de suas comunidades. Você pode aprender mais sobre a iniciativa AQUI.

  • Como todos experimentam problemas de saúde mental de maneiras diferentes, nos unimos ao AdCouncil para desenvolver o Filtro e a Lente Nacional "Seize The Awkward" para oferecer aos Snapchatters tópicos que provoquem discussões significativas sobre a saúde mental. Leia mais sobre a campanha AQUI.

  • Para ajudar a reduzir o estigma que envolve a saúde mental em comunidades sub-representadas, fizemos uma parceria com a The Boris L. Henson Foundation para criar um Filtro Nacional que aborda os riscos de saúde mental para a juventude negra. Leia mais sobre a campanha AQUI.

  • Para outra maneira atraente de conscientizar e ajudar a desmascarar o estigma que envolve a saúde mental, estamos lançando novos adesivos do Bitmoji que estão associados a recursos para encontrar apoio adicional. Compartilhe o adesivo do Bitmoji de "Mental Health First" com amigos em um Snap ou na sua História para espalhar a conscientização.

  • Sempre procuramos garantir que o conteúdo na nossa plataforma Descubra reflita nossa comunidade e os temas pelos quais eles se interessam, incluindo a saúde mental. É por isso que estamos estreando um novo Original Snap, "Everything's Fine", que segue uma estudante universitária do penúltimo ano chamada Gemma, que tenta fazer sucesso no ramo da música enquanto lida com seu diagnóstico bipolar. uma olhada no trailer AQUI.

Daqui para frente, continuaremos a expandir nossos esforços de bem-estar para empoderar os Snapchatters a buscarem apoio para si mesmos e para seus amigos. Esperamos que essas ferramentas e recursos promovam a conscientização sobre a saúde mental e incentivem os Snapchatters a se manterem saudáveis e seguros.

Apresentando o blog de segurança e impacto

Quando eu e o Bobby começamos a trabalhar no Snapchat há quase dez anos, nos concentramos em construir algo diferente.

Na época, as plataformas de redes sociais estavam tentando conectar o máximo possível de pessoas, incentivando-as a construir seguimentos massivos e transmitir conteúdo para todo o mundo. Ao invés de compartilhar toda sua gama de emoções, a maioria de nossos amigos sentiu uma pressão para atuar e compartilhou talvez de um por cento de nossa experiência. Nós postamos os momentos em que estávamos ótimos, em que viajamos, momentos importantes da vida, etc. Bobby e eu sentimos que isso era realmente limitante porque os outros noventa e nove por cento de nossas vidas formam a base de nossas relações e conexões íntimas.

Com o Snapchat, projetamos a tecnologia em torno das pessoas, e não o contrário. Criamos o Snapchat para dar às pessoas uma maneira de expressar sua experiência integral com seus amigos de verdade. É por isso que criamos os Snaps para se auto-excluírem; antes das redes sociais, os amigos não mantinham uma transcrição permanente de cada conversa que eles tinham.

Quando lançamos o Snapchat, começamos a ouvir histórias incríveis de pessoas que estavam começando a enviar Snaps daqui para lá para se manter em contato com os amigos, sentindo-se muito mais livres para se comunicarem e se expressarem.

Na última década, desde as primeiras conversas, temos nos empenhado em desenvolver produtos e tecnologia que nutram e apoiem a humanidade e fomentem amizades reais. Desenvolvemos um serviço em torno de uma câmera expressiva, não um feed de notícias, sem comentários públicos.

Nossa empresa mudou muito, mas nossos produtos têm se mantido fiéis a essas ideias originais. Todos os dias pensamos em como colocar nossa comunidade em primeiro lugar, principalmente porque todos nós passamos um ano em que nossos amigos e entes queridos foram forçados a se conectar virtualmente de forma criativa e segura.

É por isso que estou animado para apresentar nosso primeiro Blog de Segurança e Impacto. Este é um lugar para explicar nossos esforços de segurança e privacidade integrados, e explorar novas ideias neste espaço. Estamos ansiosos para criar algo novo e útil, e para incorporar o seu feedback à medida que avançamos.

Evan