Commercial content that promotes alcohol must not be directed at anyone under the applicable legal drinking age where the content is being displayed, or to places where such content is not permitted. You must use available targeting options. Such content must not depict excessive or irresponsible consumption of alcohol or drunk or otherwise intoxicated individuals.

Commercial content that promotes a dating service must not be directed at anyone under the age of 18. You must use available targeting options. Such content must not be overtly sexual in nature, reference transactional companionship, promote or glamorise infidelity, or depict individuals who are, or appear to be, too young to use the service. Snap does not permit directing content for online dating services to the following countries: Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Japan, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.

Commercial content that promotes weight loss products or services must not be directed at anyone under the age of 18. You must use available targeting options. Such content must not contain false claims or inaccurate descriptions of food products including associated health and nutritional claims.

Commercial content that promotes gambling services must not be directed at anyone under the applicable legal gambling age where the content is being displayed, or to places where such content is not permitted. You must use available targeting options. 

Commercial content that promotes certain complex financial products, which may include cryptocurrency wallets and trading platforms, must not be directed at anyone under the applicable legal age where the content is being displayed or to places where such content is not permitted. You must use available targeting options.

Commercial content that promotes pharmaceutical products and services, including online pharmacies, prescription medicines, over the counter medicines, health and dietary supplements, condoms, hormonal contraceptives, or cosmetic surgery/procedures must not be directed at anyone under the applicable legal age where the content is being displayed or to places where such content is not permitted. You must use available targeting options.

Commercial content that relates to the following is not permitted:

• Election-related content about candidates or parties for public office, ballot measures or referendums, political action committees, and content that urges people to vote or register to vote.

• Advocacy or issue content concerning issues or organizations that are the subject of debate on a local, national or global level, or of public importance. Examples include: content about abortion, immigration, the environment, education, discrimination and guns.

• In the European Union this includes any content by, for or on behalf of a political actor, which means a political party, political alliance, a candidate for or holder of any elected office at Union, national, regional and local level, or any leadership position within a political party, or member of Union institutions, or content that is liable and designed to influence the outcome of an election or referendum, voting behaviour or a legislative or regulatory process.

Snapchatters are free to express their own political opinions, but Snap restricts the paid promotion of political messaging to traditional ad formats in approved markets (which excludes the European Union). This is in order to be responsible to our community and to maintain transparency. For more details on political advertising, please view our Advertising Policies. 

Please familiarize yourself with our Community Guidelines, which are the baseline standard for all content on Snapchat, including commercial content. In the context of commercial content, we further prohibit: 

• Sexual solicitation of any kind

• Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partially-obscured nudity (e.g., a person that is naked except for body paint or emojis)

• Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props

• Dating services that emphasize casual sexual encounters

• Adult entertainment (e.g., pornography, sexual live streams, strip clubs, burlesque) 

• Non-consensual sexual material (tabloids that publish leaked, private, suggestive photos

• Depictions of, or gratuitous references to sexual violence

• Bullying or shaming. For example: commercial content related to fitness must not belittle anyone on the basis of body shape or size. 

• Profanity, obscenity and obscene gestures

• Attempts to intimidate or scare someone into purchasing a product or service

• Graphic, real-life violence outside of a news or documentary context

• Glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse 

• Disturbing, graphic depictions of serious bodily harm that could result in death or long-term injury.

• False or misleading content, including deceptive claims, offers, functionality, or business practices

• Promotion of fraudulent goods or services, including counterfeit documents or certificates, or counterfeit products

• Creating or sharing content that mimics the appearance or function of Snapchat features or formats

• Deceiving calls to action, or bait-and-switch links to landing pages unrelated to the brand or content being promoted

• Cloaking, otherwise restricting landing page access, or modifications to URL content following submission in an attempt to circumvent review

• Encouraging dishonest behavior. (e.g., commercial content related to fake IDs, plagiarism, essay writing services)

• Non-delivery of goods, or misrepresented shipping delays or inventory constraints

• Products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products

• Products or services with false celebrity testimonials or usage

• Deceptive financial products such as, payday loans, predatory lending, insider tips relating to financial products or services, get-rich-quick offers, pyramid schemes or other deceptive or too-good-to-be true financial offers,

• Content that demeans, degrades, discriminates or shows hate toward a particular race, ethnicity, culture, country, belief, national origin, age, sexual orientation, gender, gender identity or expression, disability or condition, or toward any member of a protected class

• Facilitating or encouraging illegal activity (conduct, products, or enterprises). For example:

  • promoting the illegal wildlife trade, or products and services derived from endangered or threatened species

  • products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers)

• Encouraging or enlisting participation in dangerous or harmful activities, such as Snapping while driving or ingesting non-food items. 

• The depiction of illegal drug use or the recreational use of pharmaceuticals.

• The depiction of smoking or vaping, except in the context of public health messaging or smoking cessation.

Content that promotes weapons and explosives and related accessories. This includes firearms, ammunition, fireworks, combat knives and pepper spray.