All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see Ad Specifications and Guidelines for more detail), and advertisers must be accurately and clearly identified in the ad.

广告不得收集敏感信息或特殊类别数据，这基于或包括：（1）被指控或实际犯罪的信息；（2）健康信息；或（3）关于用户的财务状况、种族或民族血统、宗教信仰或偏好、性生活或性偏好、政治观点或工会会员的信息。我们只允许经认可的研究机构或公共卫生组织进行与健康相关的调查。

在收集任何个人信息时必须具备可访问的广告商隐私政策。

必须安全收集和处理个人信息。禁止以欺诈手段欺骗用户提供个人信息的广告。

广告不得声明或暗示知晓用户的个人数据、敏感信息、在线活动或确切位置。

Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual's consent.

The following is prohibited:

• Ads for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers).

• Ads for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.

• Ads for products or services with false celebrity testimonials or usage.

If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on Snapchat, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement to Snap here. We take all such reports seriously.

Ads must not suggest an affiliation with or endorsement by Snap or its products. This means that ads must not use any Snap-owned trademark or copyright, Bitmoji artwork, or representations of the Snapchat user interface, except as permitted in the Snapchat Brand Guidelines or the Bitmoji Brand Guidelines. Nor may ads contain altered or confusingly similar variations of any Snap-owned trademark.

All ads must meet high quality and editorial standards. Please visit the Specs and Creative Guidelines section of our Business Help Center for the technical and creative specifications for each of our ad products. Ad creatives that do not meet these guidelines will be rejected. 

When reviewing ads, we apply our policies not only to the ad’s creative (such as the “top Snap,” Filter, or Sponsored Lens), but also to the ad’s landing page or other associated elements. We reject ads with landing pages that are: 

• Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones) 

• Disruptive (e.g., unexpected user experiences, sudden loud noises, aggressive flashing) 

• Irrelevant (e.g., pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)

• Unsafe (e.g., attempts to automatically download files or phish for user data)

Promotions on Snapchat are subject to Snap’s Promotion Rules.

All ads must respect the laws and cultural norms of the targeted location, even if they are more strict than the guidelines listed on this page. 

Adult content includes depictions of, or references to:

• Sexual organs 

• Other frequently-sexualized body parts (for example: butts, breasts, legs, bare abdomens) 

• Sexual activity

We conditionally allow adult content that it is not intended to provoke sexual arousal, in these contexts:

• References to human genitalia sexual anatomy in the context of health, personal grooming, or education.

• Examples: menstrual products, STI testing, safer sex PSAs from reputable sources, or a trailer for a documentary about human sexual anatomy.

• References and depictions of internal sexual organs in a health context.

• Examples: pregnancy tests, ovulation kits, pelvic floor therapy. 

• Incidental depictions of the pelvic area, if clothed.

• Examples: belts, compression shorts, bikini bottoms

• Emphasis on frequently-sexualized body parts that are relevant to a non-sexualerotic product or service.

• Examples: ads for swimwear, bare abdominal muscles in ads for exercise programs, or references to butts in an ad for a comfortable chair.

• References to sexual activity in a health or public safety context.

• Examples: an educational PSA about sexual consent, or positive references to sexual orientation or gender identity. 

• Dating ads (as long as there are no references to sexual activity)

We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:

• References to sexual anatomy human genitalia or non-specific sexual activity outside of a health, grooming or educational context.

• Examples: a movie trailer with sexual innuendo, vibrator ads that do not use graphic language or imagery to describe their purposeallude to masturbation (without graphic language), condom ads that use non-specific phrases like “getting it on.”    

• Emphasis on frequently-sexualized body parts that are not relevant to the product or service.  

We prohibit content that is sexually explicit. This includes:

• Sexual solicitation of any kind.

• Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partially-obscured nudity. 

• Examples: a person that is naked except for body paint or emojis.

• Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props. 

• Dating ads that emphasize casual sexual encounters.

• Sexual solicitation of any kind.

• Adult entertainment

• Examples: pornography, sexual live streams, strip clubs, burlesque. 

• Non-consensual sexual material.

• Examples: tabloids that publish leaked, private, suggestive photos

• Depictions of, or gratuitous references to sexual violence

• Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault

宣传或提及酒类产品的广告不得：

• 针对或可能特别面向广告所在地区未满法定饮酒年龄之人。

• 鼓吹或描述过度或不负责任地饮酒。

• 利用喝醉的，或由于其他原因而昏醉的人。

• 美化酒精，或以其他方式歪曲饮酒的影响，或暗示酒精是成功或社会进步所必需的

• 将酒精与驾驶车辆或其他需要一定技能或身体协调性的活动，或任何违法行为联系起来。

必须在广告中醒目显示强制性警告标签，例如「请理性饮酒」或其他适用表达（如果适用）。

Snap 不允许在以下国家/地区投放宣传或提及酒精内容的广告：

• 阿尔及利亚、巴林、埃及、印度尼西亚、约旦、哈萨克斯坦、科威特、立陶宛、摩洛哥、尼日利亚、挪威、阿曼、巴基斯坦、卡塔尔、沙特阿拉伯、突尼斯、土耳其和阿拉伯联合酋长国。

酒精产品广告的年龄定位必须至少达到 18 岁以上，或您做广告的国家/地区适用的最低饮酒年龄：

• 加拿大：19 岁以上。

• 日本、泰国：20 岁以上。

• 美国：21 岁以上。

• 瑞典：25 岁以上。

• 印度：18、21 或 25 岁以上（根据目标邦或中央直辖区）

我们禁止描绘非法药物使用或药物的娱乐用途。 

在合法的情况下，我们允许针对大麻、CBD 和相关产品进行一些有限的广告，并具有适当的定位。 

我们不允许描述吸烟或吸电子烟，除非是在公共卫生信息或戒烟的背景下。 

我们禁止销售武器和爆炸物及相关配件的广告。包括枪支、弹药、烟花、战斗刀和胡椒喷雾。 

Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.

When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user.

保健产品与服务的广告只能宣传经各目标国家/地区当地监管当局批准的产品或服务。

网上药店的广告必须在投放广告的国家/地区的有关当局登记注册。例如，在美国和加拿大，网上药店必须经过全国药房理事会 (NABP) 核实。

处方药的所有广告商必须经过 Snap 的预先批准，且可能需要提交授权证明，以便在适用的管辖区内投放该药品广告。首先，请填写这份保健产品和服务广告商表格。 

Snap 仅允许在下列国家/地区投放处方药广告：

• 阿尔及利亚、巴林、加拿大、哥斯达黎加、埃及、香港、日本、科威特、新西兰、阿曼、卡塔尔、沙特阿拉伯、新加坡、突尼斯、阿拉伯联合酋长国和美国。

所有非处方药的广告商都必须得到 Snap 的预先批准，并可能需要提交在适用司法管辖区宣传药品的授权证明。首先，请填写这份保健产品和服务广告商表格。 

Snap 不允许在下列国家/地区投放非处方药广告：

• 哥伦比亚、伊拉克、黎巴嫩、罗马尼亚、西班牙和土耳其。

下列国家/地区的广告受众的年龄要求：

• 捷克共和国：15 岁以上。

• 以色列和英国：16 岁以上。

• 阿根廷、埃及、芬兰、意大利、科威特、立陶宛、阿曼、波兰、葡萄牙、俄罗斯和瑞典：18 岁以上。

健康和膳食补充剂广告商必须事先获得 Snap 的批准，并且可能需要提交在适用司法管辖区宣传该产品的授权证明。首先，请填写这份保健产品和服务广告商表格。 

广告客户不得：

• 推广可能给消费者带来风险的产品（例如地方监管机构发布的警报中提到的产品）。

• 推广减肥补充剂。

• 含有夸大或不切实际的断言。

• 包含与减肥有关的“之前和之后”的照片。

下列国家/地区的广告受众的年龄要求：

• 哥伦比亚、希腊、科威特和美国：18 岁以上。

饮食和健身产品或服务的广告不得：

• 包含过度夸大的声明或“前后对比”的图像

• 贬低用户，或根据体型或身材羞辱任何人

• 具有误导性或不准确地描述食品的质量和特性，包括任何相关的健康和营养声明。

提及减肥的广告必须定位在 18 岁以上。 

在允许投放避孕套广告的情况下，内容不得描绘性行为或过度挑逗的图像。有关详细信息，请参阅成人内容部分。 

Snap 不允许在下列国家/地区投放避孕套广告：

• 巴林、爱尔兰、科威特、黎巴嫩、摩纳哥、阿曼、波兰和卡塔尔。

下列国家/地区的广告受众的年龄要求：

• 挪威：16 岁以上。

• 澳大利亚、智利、埃及、立陶宛、秘鲁、菲律宾、葡萄牙、俄罗斯、斯洛伐克和土耳其：18 岁以上。

归在药物一类的激素类避孕药物，根据具体国家/地区的要求，适用处方药或非处方药政策加以管制。

Snap 不允许在下列国家/地区投放激素类避孕药物广告：

• 巴林、哥伦比亚、捷克共和国、丹麦、德国、伊拉克、爱尔兰、意大利、科威特、黎巴嫩、摩纳哥、阿曼、波兰、卡塔尔、罗马尼亚、沙特阿拉伯、西班牙、瑞士、泰国、土耳其、阿拉伯联合酋长国和乌拉圭。

下列国家/地区的广告受众的年龄要求：

• 澳大利亚、埃及、立陶宛、葡萄牙和斯洛伐克：18 岁以上。

Snap 不允许在下列国家/地区投放整形手术广告：

• 希腊、香港、印度、印度尼西亚、意大利、约旦、黎巴嫩、摩纳哥、阿曼、菲律宾、波兰、塞尔维亚、突尼斯和土耳其。

整形手术广告受众的年龄要求必须为 18 岁以上（但在巴林，必须为 21 岁以上）。

非整形手术方法（例如：唇部填充物、肉毒杆菌毒素）的广告必须针对 18 岁以上的人群。 

我们禁止宣传皮肤美白产品或方法的广告。 

Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value ("Gaming and Gambling Services").

Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the Snap Gambling Terms

Ads for Gaming and Gambling Services must not:

• Target territories where the advertiser is not authorized to operate.

• Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.

• Glorify gambling or misrepresent the benefits of participation.

• Encourage individuals to play beyond their means.

Ads must not promote gambling tipster services (information about odds or offers available from gambling operators).

Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.

Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.

Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.

Ads for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from Snap.

We prohibit:

• Get-rich-quick offers, pyramid schemes, or other deceptive or too-good-to-be true financial offers (see General Requirements: Fraud for more details). 

• Promising guaranteed financial returns on speculative investments

• Ads that promote particular securities or that provide or allege to provide insider tips

• Payday loans or predatory lending

Ads for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted. 

Ads for dating services may not:

• Be overtly sexual or provocative (see Adult Content)

• Reference transactional companionship

• Depict individuals who are, or appear to be, too young to use the service

• Promote or glamorize infidelity

• Target the following countries:

• Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.

Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.

Government entities must work with a Snap sales representative and receive Snap authorization prior to running ads on our platform. 

Snap does not accept ads submitted by, paid for by, or that promote, Russian state-owned entities.

Snapchat 赋予自我表达能力，包括关于政治的表达。但是，出现在 Snapchat 上的政治广告必须是透明、合法并且对我们的用户来说是正确的。

本政治广告政策适用于 Snap 提供的所有政治广告，包括选举相关广告、宣传广告和评论式广告。

• 选举相关广告包括有关公职候选人或政党、投票措施或全民公决及政治行动委员会的广告，以及敦促人们投票或登记投票的广告。

• 宣传或问题广告是有关问题或组织的广告，这些问题或组织是地方、国家或全球层面的辩论主题，或具有公共重要性的广告。示例包括：关于堕胎、移民、环境、教育、歧视和枪支的广告。

政治广告必须遵守所有适用的法律法规，包括所有国家选举法、版权法、诽谤法和（如适用）联邦选举委员会法规以及州或地方法律法规。遵守这些法律和法规将是广告商的唯一责任。

所有政治广告都必须在广告中包含“付费方”信息，后跟付款人或实体的名称。Snap 还可能要求“付费方”披露链接到政治内容的广告内容、政治商品的广告内容，或在其他情况下由 Snap 自行决定。在美国，选举广告必须说明广告是否由候选人或组织授权，未经候选人授权的选举广告必须包含赞助组织的联系信息。

与 Snapchat 上的所有广告一样，政治广告必须遵守 Snap 的服务条款、社区准则和广告政策。这意味着，除其他外：

• 不包含骚扰、恐吓或威胁的内容。

• 不包含任何误导、欺骗和冒充任何个人或实体，或以其他方式歪曲你与某个人或实体的从属关系的内容。

• 不包含出于虚假或误导目的（无论是通过生成式 AI 还是通过欺骗性编辑）操纵的合成头像或真人肖像或声音内容。

• 不包含侵犯第三方的公开信息、隐私、版权或其他知识产权的内容。

• 没有包含图片暴力或呼吁暴力的内容。

我们鼓励政治广告商保持积极态度。但我们并没有断然禁止“攻击”广告；如果符合我们的其他准则，通常允许表达对候选人或政党的不同意见或反对候选人或政党。也就是说，政治广告不得包括与候选人个人生活有关的攻击。

在加拿大，Snap 不允许为符合条件的政党、注册协会、提名竞选人、潜在或实际的候选人，或根据《加拿大选举法》（以下简称《选举法》）第 349.6(1) 条款或第 353(1) 条款要求登记注册的第三方直接或间接购买“党派广告”或“选举广告” （其定义由《选举法》规定，该法会不时修订）。这可能包括（但不限于）支持或反对任何这些个人/团体的内容，或者与任何这些个人/团体有关的问题。

在美国，Snap 目前不允许在华盛顿州为州或市选举或投票倡议投放广告。

Snap 将逐案审查政治广告。要开始使用，请填写我们的政治广告客户表格。 

我们保留自行决定拒绝或要求修改我们认为违反上述标准或其他不适当的广告的权利。我们绝不会以支持或反对任何候选人、政治观点或政党为目的行使酌处权。

我们也保留要求证实广告商事实主张的权利。

Snap 可以公开显示和以其他方式披露与政治广告相关的信息，包括广告内容、目标详情、交付、支出和其他活动信息。

Snap 提供的政治广告不得由非居民外国人或实体直接或间接支付，也就是说，不得由非广告经营国居民的个人或实体支付。该禁令针对任何欧盟成员国 (EU) 的政治广告有一个有限的例外情况，这些广告可能由居住在另一个欧盟成员国的实体直接或间接付费。

我们很自豪能够保持政治广告库的透明度。

Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not belittle anyone on the basis of body shape or size. 

We prohibit profanity, obscenity and obscene gestures. 

We prohibit the depiction of real-life graphic violence in creatives (e.g., top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted. 

For fictional violence in movie trailers, video games, etc., see the Entertainment section. 

We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse. 

We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.

We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.

我们对欺诈性广告的实施保持警惕。欺诈包括一系列欺诈和欺骗性营销行为，它们滥用社区信任或以其他方式诱使用户以误导性借口进行购买或参与活动。 

我们禁止： 

• 虚假或误导性的广告，包括欺骗性的声明、优惠、功能或商业行为，包括出于虚假或误导目的操纵内容（无论是通过生成式 AI 还是通过欺骗性编辑）。

• 未经授权或未公开的赞助内容

• 宣传欺诈性商品或服务，包括伪造文件或证书，或伪造产品

• 创建或共享模仿 Snapchat 功能或格式的外观或功能的内容

• 包含欺骗性行动号召的广告，或导致与广告品牌或内容无关的登陆页面的广告。

• 隐匿、以其他方式限制登录页面访问，或在提交后修改网址内容，以规避审查。

• 鼓励不诚实行为的广告（例如，虚假身份证广告、剽窃、论文写作服务）。

• 未交付货物，或虚假陈述的运输延误或库存限制

• 另见行业细节：金融产品和服务

The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion. 

Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.

Avoid perpetuating stereotypes based on any of the categories listed above. 

We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally-sensitive imagery.

We prohibit ads that facilitate or encourage illegal activity (conduct, products, or enterprises). For example, ads should not:

• depict illegal drug use

• promote the illegal wildlife trade, or products and services derived from endangered or threatened species (For Example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.

Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage Snapping while driving.