All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see Ad Specifications and Guidelines for more detail), and advertisers must be accurately and clearly identified in the ad.

廣告不得收集敏感資訊或特殊類別資料，包括基於或包含以下內容之資訊：(i) 犯罪嫌疑或犯罪事實；(ii) 健康資訊；(iii) 用戶的財務狀況、種族或族裔出身、宗教信仰或偏好、性生活或性偏好、政治觀點或工會成員身分之資訊。我們只允許經認可的研究機構或公共衛生組織進行與健康相關的調查。

收集任何個人資訊時，廣告商的隱私權政策必須可以立即取得查看。

必須以安全的方式收集及處理個人資訊。禁止詐欺、誘騙使用者提供個人資訊的廣告。

廣告不得聲稱或暗示知曉使用者之個人資料、敏感資訊、線上活動或確切所在位置。

Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual's consent.

The following is prohibited:

• Ads for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers).

• Ads for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.

• Ads for products or services with false celebrity testimonials or usage.

If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on Snapchat, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement to Snap here. We take all such reports seriously.

Ads must not suggest an affiliation with or endorsement by Snap or its products. This means that ads must not use any Snap-owned trademark or copyright, Bitmoji artwork, or representations of the Snapchat user interface, except as permitted in the Snapchat Brand Guidelines or the Bitmoji Brand Guidelines. Nor may ads contain altered or confusingly similar variations of any Snap-owned trademark.

All ads must meet high quality and editorial standards. Please visit the Specs and Creative Guidelines section of our Business Help Center for the technical and creative specifications for each of our ad products. Ad creatives that do not meet these guidelines will be rejected. 

When reviewing ads, we apply our policies not only to the ad’s creative (such as the “top Snap,” Filter, or Sponsored Lens), but also to the ad’s landing page or other associated elements. We reject ads with landing pages that are: 

• Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones) 

• Disruptive (e.g., unexpected user experiences, sudden loud noises, aggressive flashing) 

• Irrelevant (e.g., pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)

• Unsafe (e.g., attempts to automatically download files or phish for user data)

Promotions on Snapchat are subject to Snap’s Promotion Rules.

All ads must respect the laws and cultural norms of the targeted location, even if they are more strict than the guidelines listed on this page. 

Adult content includes depictions of, or references to:

• Sexual organs 

• Other frequently-sexualized body parts (for example: butts, breasts, legs, bare abdomens) 

• Sexual activity

We conditionally allow adult content that it is not intended to provoke sexual arousal, in these contexts:

• References to human genitalia sexual anatomy in the context of health, personal grooming, or education.

• Examples: menstrual products, STI testing, safer sex PSAs from reputable sources, or a trailer for a documentary about human sexual anatomy.

• References and depictions of internal sexual organs in a health context.

• Examples: pregnancy tests, ovulation kits, pelvic floor therapy. 

• Incidental depictions of the pelvic area, if clothed.

• Examples: belts, compression shorts, bikini bottoms

• Emphasis on frequently-sexualized body parts that are relevant to a non-sexualerotic product or service.

• Examples: ads for swimwear, bare abdominal muscles in ads for exercise programs, or references to butts in an ad for a comfortable chair.

• References to sexual activity in a health or public safety context.

• Examples: an educational PSA about sexual consent, or positive references to sexual orientation or gender identity. 

• Dating ads (as long as there are no references to sexual activity)

We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:

• References to sexual anatomy human genitalia or non-specific sexual activity outside of a health, grooming or educational context.

• Examples: a movie trailer with sexual innuendo, vibrator ads that do not use graphic language or imagery to describe their purposeallude to masturbation (without graphic language), condom ads that use non-specific phrases like “getting it on.”    

• Emphasis on frequently-sexualized body parts that are not relevant to the product or service.  

We prohibit content that is sexually explicit. This includes:

• Sexual solicitation of any kind.

• Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partially-obscured nudity. 

• Examples: a person that is naked except for body paint or emojis.

• Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props. 

• Dating ads that emphasize casual sexual encounters.

• Sexual solicitation of any kind.

• Adult entertainment

• Examples: pornography, sexual live streams, strip clubs, burlesque. 

• Non-consensual sexual material.

• Examples: tabloids that publish leaked, private, suggestive photos

• Depictions of, or gratuitous references to sexual violence

• Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault

宣傳或提及酒類的廣告不得：

• 以未達廣告刊登地區法定飲酒年齡者為目標，或可能特別吸引這些對象。

• 鼓勵或描繪過度或不負責任飲酒的內容。

• 不正當利用酒醉或以其他方式受酒精影響者。

• 美化酒類，或以其他方式不當陳述攝取酒精的效果，或暗示酒類為成功或提升社會地位的必需品。

• 將酒類與操控車輛或其他需要一定程度技能或身體協調的活動或任何違法行為連結。

強制性的警告標語，例如「請以負責任的方式飲酒」或當地版本的標語 (如適用)，應於廣告中明顯呈現。

Snap 不允許以下列國家/地區為宣傳或提及酒類的廣告之目標：

• 阿爾及利亞、巴林、埃及、印尼、約旦、哈薩克、科威特、立陶宛、摩洛哥、奈及利亞、挪威、阿曼、巴基斯坦、卡達、沙烏地阿拉伯、突尼西亞、土耳其、阿拉伯聯合大公國。

酒類產品廣告的對象必須至少年滿 18 歲，或合乎您所宣傳的國家/地區適用的最低飲酒年齡：

• 加拿大：年滿 19 歲。

• 日本、泰國：年滿 20 歲。

• 美國：年滿 21 歲。

• 瑞典：年滿 25 歲。

• 印度：年滿 18、21 或 25 歲，視廣告放送所在之州或聯邦屬地而定。

我們禁止描繪非法使用藥物，或描繪基於娛樂目的使用藥品之內容。

在合法且設定適當對象的前提下，我們允許對大麻、CBD 和相關產品的一些少數廣告。

我們不允許描繪吸食菸草或加熱式菸品的內容，但若為大眾健康資訊或戒菸情境，不在此限。

我們禁止銷售武器和爆裂物與相關配件的廣告。包含火藥、彈藥、煙火、戰鬥用刀械和胡椒噴霧劑。

Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.

When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user.

保健相關產品和服務的廣告，在各目標國家/地區只能宣傳已獲當地監管機構核准的產品或服務。

線上藥局的廣告必須向刊登廣告的國家/地區之主管機關登記。舉例來說，在美國和加拿大，線上藥局必須通過國家藥事管理全會 (NABP) 的認證。

所有處方藥廣告商都必須經 Snap 事先核准，並可能必須提出在適用司法管轄區廣告該藥品之授權證明。要開始刊登，請填寫此保健相關產品和服務廣告商表單。

Snap 僅允許以下列國家/地區為處方藥廣告目標：

• 阿爾及利亞、巴林、加拿大、哥斯大黎加、埃及、香港、日本、科威特、紐西蘭、阿曼、卡達、沙烏地阿拉伯、新加坡、突尼西亞、阿拉伯聯合大公國、美國。

所有非處方藥廣告商都必須經 Snap 事先核准，並可能必須提出在適用司法管轄區廣告該藥品之授權證明。要開始刊登，請填寫此保健相關產品和服務廣告商表單。

Snap 不允許以下列國家/地區為非處方藥廣告目標：

• 哥倫比亞、伊拉克、黎巴嫩、羅馬尼亞、西班牙、土耳其。

在以下國家必須限定廣告目標的年齡：

• 捷克：年滿 15 歲。

• 以色列和英國：年滿 16 歲。

• 阿根廷、埃及、芬蘭、義大利、科威特、立陶宛、阿曼、波蘭、葡萄牙、俄羅斯、瑞典：年滿 18 歲。

健康和膳食補充劑廣告商必須事先獲得 Snap 的批准，並且可能需要提交授權證明才能在適用的司法管轄區宣傳該產品。要開始刊登，請填寫此保健相關產品和服務廣告商表單。

廣告商不得：

• 宣傳可能為消費者帶來風險的產品 (例如當地監管機構提出警告中所列者)。

• 宣傳減重補充品。

• 含有誇大或不實的宣稱。

• 包含與減重相關的「前後對比」照片。

在以下國家必須限定廣告目標的年齡：

• 哥倫比亞、希臘、科威特、美國：年滿 18 歲。

飲食和健身產品或服務的廣告不得：

• 包含過度誇大的聲明或「之前和之後」的圖像

• 貶低用戶，或根據體型或大小羞辱任何人

• 誤導或不准確地描述食品的品質和特性，包括任何相關的健康和營養聲稱。

提及減肥的廣告必須定位在 18 歲以上。

在允許投放避孕套廣告的情況下，內容不得描繪性行為或過度挑逗的圖像。有關詳情，請參閱成人內容部分。

Snap 不允許以下列國家/地區為保險套廣告目標：

• 巴林、愛爾蘭、科威特、黎巴嫩、摩納哥、阿曼、波蘭、卡達。

在以下國家必須限定廣告目標的年齡：

• 挪威：年滿 16 歲。

• 澳洲、智利、埃及、立陶宛、秘魯、菲律賓、葡萄牙、俄羅斯、斯洛伐克、土耳其：年滿 18 歲。

分類為藥物的荷爾蒙避孕藥必須遵守處方藥或非處方藥的政策，並應根據各國的具體要求適用。

Snap 不允許以下列國家/地區為荷爾蒙避孕藥廣告目標：

• 巴林、哥倫比亞、捷克共和國、丹麥、德國、伊拉克、愛爾蘭、義大利、科威特、黎巴嫩、摩納哥、阿曼、波蘭、卡達、羅馬尼亞、沙烏地阿拉伯、西班牙、瑞士、泰國、土耳其、阿拉伯聯合大公國、烏拉圭。

在以下國家必須限定廣告目標的年齡：

• 澳洲、埃及、立陶宛、葡萄牙、斯洛伐克：年滿 18 歲。

Snap 不允許以下列國家/地區為整型手術廣告目標：

• 希臘、香港、印度、印尼、義大利、約旦、黎巴嫩、摩納哥、阿曼、菲律賓、波蘭、塞爾維亞、突尼西亞、土耳其。

整形手術廣告的目標對象必須年滿 18 歲，唯巴林的目標對象必須年滿 21 歲。

非手術美容程序（例如唇部填充物、肉毒桿菌毒素）的廣告必須針對 18 歲以上的人群。

我們禁止宣傳皮膚美白產品或手術的廣告。

Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value ("Gaming and Gambling Services").

Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the Snap Gambling Terms

Ads for Gaming and Gambling Services must not:

• Target territories where the advertiser is not authorized to operate.

• Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.

• Glorify gambling or misrepresent the benefits of participation.

• Encourage individuals to play beyond their means.

Ads must not promote gambling tipster services (information about odds or offers available from gambling operators).

Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.

Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.

Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.

Ads for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from Snap.

We prohibit:

• Get-rich-quick offers, pyramid schemes, or other deceptive or too-good-to-be true financial offers (see General Requirements: Fraud for more details). 

• Promising guaranteed financial returns on speculative investments

• Ads that promote particular securities or that provide or allege to provide insider tips

• Payday loans or predatory lending

Ads for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted. 

Ads for dating services may not:

• Be overtly sexual or provocative (see Adult Content)

• Reference transactional companionship

• Depict individuals who are, or appear to be, too young to use the service

• Promote or glamorize infidelity

• Target the following countries:

• Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.

Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.

Government entities must work with a Snap sales representative and receive Snap authorization prior to running ads on our platform. 

Snap does not accept ads submitted by, paid for by, or that promote, Russian state-owned entities.

Snapchat 鼓勵自我表達，包含政治方面。但於 Snapchat 上出現的政治廣告，則必須對我們的使用者符合公開透明、合法且正當的標準。

此政治廣告政策適用於 Snap 提供的所有政治廣告，包括選舉相關廣告、倡議廣告和議題廣告。

• 選舉相關廣告包括關於競選公職的候選人或政黨、投票措施或公民投票、政治行動委員會以及敦促人們投票或登記投票的廣告。

• 倡議或議題廣告的內容是關於議題或組織，在地方、國家或全球層次成為辯論主題，或具公開重要性者。範例包含：關於墮胎、移民、環境、教育、歧視和槍枝的廣告。

政治廣告必須遵守一切適用法律與規定，包含所有國家選舉法規、版權法規、毀謗相關法規，以及 (如適用) 聯邦選舉委員會規定，與州或地方法律與規定。廣告商應自行負責遵守上述法律與規定。

所有政治廣告必須在廣告中說明「由誰付費提供」訊息，其後應註明付費人或付費實體的名稱。Snap 也可能針對與政治內容直接相關的廣告內容、政治周邊商品的廣告內容或 Snap 自行決定的其他情況，要求公開「由誰付費」的相關資訊。在美國，選舉廣告必須說明廣告是否由候選人或組織授權，未經候選人授權的選舉廣告必須包括贊助組織的聯絡資訊。

如同 Snapchat 上的所有廣告，政治廣告也必須遵守 Snap 的服務條款、 社群規範和廣告政策。這表示，除了其他規定之外，也須遵守下列要求：

• 內容不得為騷擾、恐嚇或威脅。

• 內容不得誤導、欺騙、冒充他人或任何實體，或以其他方式曲解您與某個人或實體的關係。

• 任何內容不得包含出於虛假或誤導性目的 (無論是透過生成式 AI 還是欺騙性編輯) 操縱的合成頭像或真人視覺或音訊相似物。

• 任何內容均不得侵犯第三方的宣傳、隱私、著作權或其他智慧財產權。

• 任何內容均不得突顯圖像中的暴力或呼籲暴力的內容。

我們鼓勵政治廣告商呈現正向內容。但我們不會明確禁止「攻擊」廣告。一般來說，若符合我們其他準則，那麼表達異議或對候選人或政黨進行對抗宣傳皆為可接受的行為。因此，政治廣告不得涉及對候選人私生活的攻擊。

在加拿大，Snap 不允許代表合格政黨、登記協會、提名參選人、潛在或實際候選人，或根據加拿大選舉法 (以下稱「選舉法」) 第 349.6(1) 或 353(1) 條要求登記的第三方，直接或間接購買的「政黨廣告」或「選舉廣告」(依「選舉法」之定義，且可能不時修訂)。這可能包括 (但不限於) 任何支持或反對上述任何個人/團體的內容，或與任何上述個人/團體有關的議題。

目前，Snap 在美國境內不允許於華盛頓州刊登關於州或市級選舉或投票倡議的廣告。

Snap 會以個案處理的方式審查政治廣告。要開始刊登，請填寫我們的政治廣告商表單。

對於我們認定違反上述標準，或以其他方式屬不適當之廣告，我們有權經自行判斷後，決定拒絕刊登或要求修改。我們不會基於偏袒或反對任何候選人、政治立場或政黨的意圖，而行使我們的決定權。

我們亦同時保留要求證實廣告客戶所聲明之事實的權利。

Snap 可以公開顯示和以其他方式公布與政治廣告相關的資訊，包括廣告內容、目標對象細節、執行結果、支出和其他活動資訊。

Snap 提供的政治廣告不得由非居民之外國國民或實體，以直接或間接方式付費：換句話說，不得由廣告所投放國家居民之外的個人或實體付費。此禁令對任何歐盟成員國之政治廣告具有一定例外，廣告可由居住在另一歐盟成員國之實體直接或間接付費投放。

我們以維護政治廣告庫的公開透明而自豪。

Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not belittle anyone on the basis of body shape or size. 

We prohibit profanity, obscenity and obscene gestures. 

We prohibit the depiction of real-life graphic violence in creatives (e.g., top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted. 

For fictional violence in movie trailers, video games, etc., see the Entertainment section. 

We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse. 

We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.

We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.

我們對欺詐性廣告時刻保持警惕。欺詐包括一系列詐欺和欺騙性行銷行為，濫用社群信任或以其他方式誘使誤導使用者進行購買或參與活動。

我們禁止：

• 錯誤或具誤導性的廣告，包括欺騙性聲明、優惠、功能或商業行為，包括出於錯誤或具誤導性目的操縱內容 (無論是透過生成式 AI 還是欺騙性編輯)。

• 未經授權或未公開的贊助內容

• 宣傳詐欺性商品或服務，包括偽造文件或證書，或偽造產品

• 建立或分享模仿 Snapchat 功能或格式的外觀或功能的內容

• 包含欺騙性號召用語的廣告，或導向與廣告宣傳品牌或內容無關之登陸頁面的廣告。

• 隱藏或限制到達網頁存取，或在提交後修改 URL 內容以試圖躲避審查。

• 鼓勵不誠實行為的廣告 (例如：假造身分證件、抄襲、論文代寫服務的廣告)。

• 未送遞貨物，或虛假陳述的運輸延誤或庫存限制

• 另見產業細節：金融產品和服務

The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion. 

Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.

Avoid perpetuating stereotypes based on any of the categories listed above. 

We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally-sensitive imagery.

We prohibit ads that facilitate or encourage illegal activity (conduct, products, or enterprises). For example, ads should not:

• depict illegal drug use

• promote the illegal wildlife trade, or products and services derived from endangered or threatened species (For Example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.

Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage Snapping while driving.