These Snap Monetisation Terms replace and supersede the Creator Stories Terms, effective as of 1 February 2025, if previously accepted by you.

ARBITRATION NOTICE: IF YOU LIVE IN THE UNITED STATES OR IF YOUR PRINCIPAL PLACE OF BUSINESS IS IN THE UNITED STATES YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE SNAP INC. TERMS OF SERVICE: EXCEPT FOR CERTAIN TYPES OF DISPUTES MENTIONED IN THAT ARBITRATION CLAUSE, YOU AND SNAP INC. AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY MANDATORY BINDING ARBITRATION AS SET FORTH IN THE SNAP INC. TERMS OF SERVICE, AND YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. YOU HAVE THE RIGHT TO OPT OUT OF ARBITRATION AS EXPLAINED IN THAT ARBITRATION PROVISION.   

IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS AND YOUR PRINCIPAL PLACE OF BUSINESS IS OUTSIDE OF THE UNITED STATES, THEN YOUR BUSINESS WILL BE BOUND BY THE ARBITRATION PROVISION THAT APPEARS IN THE SNAP GROUP LIMITED TERMS OF SERVICE.

Welcome!  We are excited that you are interested in Snap’s Monetization Program (“Program”), which allows eligible users who are accepted to the Program to receive monetary incentives for performing certain services covered by these Monetization Terms, which we define as “Qualifying Activity” and describe further below. We’ve drafted these Monetisation Terms so that you’ll know the rules that apply to and govern your participation in the Programme. These Monetisation Terms form a legally binding contract between you and the Snap entity listed below (“Snap”), so please read them carefully. Only users who accept and comply with these Monetisation Terms will be eligible to participate in the Programme.

For purposes of these Monetisation Terms, “Snap” means: 

• Snap Inc., if you live in or your principal place of business is located in the United States;

• Snap India Camera Private Limited, if you live in or your principal place of business is located in India;

• Snap Group Limited Singapore Branch, if you live in or your principal place of business is located in the Asia-Pacific region (other than India); or

• Snap Group Limited, if you live or your principal place of business is located anywhere else in the world.

These Monetisation Terms incorporate by reference the Snap Terms of Service, Community Guidelines, Content Guidelines for Recommendation Eligibility, Music on Snapchat Guidelines, Creator Monetisation Policy, Commercial Content Policy, Promotions Rules, and any other applicable terms, guidelines, and policies. To the extent these Monetisation Terms conflict with any other terms, these Monetisation Terms will control with respect to your participation in the Programme. The Programme is part of Snap's "Services" as defined in the Snap Terms of Service. All capitalized terms used but not defined in these Monetisation Terms shall have the respective meanings set forth in the Snap Terms of Service or the applicable terms governing the Services. Any account or content that violates these Monetisation Terms will not be eligible for monetisation.

Where we have provided summaries in these Monetisation Terms, we have done so for your convenience only. You should read these Monetisation Terms in full to understand your legal rights and obligations.

The Programme is open by invitation only. In order to be eligible for invitation, you must meet the following minimum eligibility requirements (“Minimum Eligibility”):

1. You must reside (if you are an individual), or have your principal place of business (if you are an entity), in an Eligible Region. Payouts are only available in the limited regions listed in the Crystals Payouts Guidelines (the “Eligible Regions”). We may modify the list of Eligible Regions at our discretion.

2. If you are an individual, you must be at least the age of legal majority in your jurisdiction (or, if applicable, at least 16 years old with parental consent). If parental or legal guardian consent(s) is required under applicable law, then you may only participate in the Programme under the supervision of your parent(s)/legal guardian(s), who must also agree to be bound by these Monetisation Terms. You represent and warrant that you have obtained all such consent(s) (including two-parent consent, if required in your jurisdiction).

3. If you are acting on behalf of an entity, you must be at least 18 years old (or the legal age of majority in your state, province, or country) and have the authority to bind such entity. All references to “you” and “your” in these Monetisation Terms will mean both you as the end user and that entity.

4. You must provide Snap, and its authorised third-party payment provider (“Payment Provider”), with accurate and up-to-date Contact Information (defined below), in addition to any other information that may be required to make payment to you. “Contact Information” as used herein shall mean your legal first and last name, email address, phone number, state and country of residence, and any other information that may be required from time to time, so that Snap or its Payment Provider may contact you and cause payment to be made to you (or your parent/legal guardian(s) or business entity, if applicable) if you qualify for a pay hereunder, or in connection with any legal requirement.

5. You must complete all requirements necessary to set up a valid payment account (“Payment Account”) with our Payment Provider.

6. Your Snapchat account and Payment Account must be active, in good standing (as determined by us), and in compliance with these Monetisation Terms at all times.

7. You (or your parent/guardian(s), as applicable) must pass Snap’s and our Payment Provider’s compliance review.

8. You are neither (i) an employee, officer, or director of Snap or its parent, subsidiaries, or affiliated companies; nor (ii) a government entity, subsidiary or affiliate of a government entity, or member of a royal family. 

We reserve the right to request any information necessary to verify that you meet the Minimum Eligibility requirements. Satisfaction of the Minimum Eligibility requirements does not guarantee you an invitation to, or your continued involvement in, the Programme. We reserve the right to remove any user from the Monetisation Programme at any time for any reason.

In Summary: The Programme is invite only. You must meet certain minimum requirements to be eligible for invitation to the Programme.  These include age, location, parental consent, and certain account requirements. Meeting these requirements does not guarantee you an invitation to the Programme. You must provide us with truthful and up-to-date information, as well as comply with these Monetisation Terms at all times. 

If you meet the Minimum Eligibility requirements and are invited to the Program, then Snap may reward you by paying you for performing the services described herein (“Qualifying Activity”). Any such payment (“Payment”) may be funded either by Snap or from a portion of the proceeds we receive from advertisements distributed in connection with the Services.

Qualifying Activity may include:

• Posting Public Content in which we distribute advertisements; or

• Engaging in any other activity that we designate as Qualifying Activity, subject to your acceptance of any additional terms that we may require (which shall be incorporated into these Monetisation Terms).

Qualifying Activity will be determined by Snap in its discretion. “Public Content” shall have the meaning set forth in the Snap Terms of Service. Additionally, in order for the content you post to the Services to be eligible for algorithmic recommendation, it must comply with our Content Guidelines for Recommendation Eligibility. We may review your account and content for compliance with our terms and policies. For clarity, Snap will have the right, but not the obligation, to distribute the content you post to Snapchat in accordance with the Snap Terms of Service. You may delete your Snaps at any time. 

In Summary: We may reward you by paying you for engaging in certain activities. The rights you grant us, and your obligations, with respect to the Public Content you post are set out in our Terms of Service and Content Guidelines for Recommendation Eligibility. Your activities, account, and the content you post must always comply with our terms, policies, and guidelines. We may check your account and the content you post to determine whether they comply.  We have no obligation to distribute the content you post to Snapchat and you may delete such content at any time.

Tracking Qualifying Activity.  We track your Qualifying Activity through the use of “Crystals,” which are an internal unit of measurement used to track a Creator’s Qualifying Activity during a given period. The number of Crystals that we track and record for Qualifying Activity may vary depending on our internal criteria and formulas, which we may modify from time to time in our sole discretion. You may view the estimated number of Crystals that we have recorded for your Qualifying Activity by going to your user profile in the Snapchat application. Please note that any such numbers viewable through your user profile are preliminary estimates calculated for our internal accounting purposes. 

For clarity, Crystals are solely an internal measurement tool utilized by us. Crystals are not intended to confer or imply any rights or represent any obligations, do not constitute property, are not transferable or assignable, and may not be purchased or the subject of a sale, barter, or exchange. 

Payment amounts for Qualifying Activity will be determined by us based on the final number of Crystals that we have recorded for such Qualifying Activity, in accordance with our proprietary payment formula. Our payment formula may be adjusted by us from time to time and is based on a number of factors, which may include the frequency and timing of your posts, the number of advertisements distributed in the content you post, and user engagement with such content.  Any payment amounts shown in the Snapchat application are estimated values and may be subject to change. The final amounts of any payments will be reflected in your Payment Account.  

Requesting Payment.   Once we have recorded enough Crystals for your Qualifying Activity to meet a minimum payment threshold of $100 USD, you may request payment by selecting the relevant option in your user profile. Payment will be disbursed to your Payment Account, to the extent permitted by law and subject to your compliance with these Monetisation Terms. 

PLEASE NOTE: IF (A) WE HAVE NOT RECORDED ANY CRYSTALS FOR ANY QUALIFYING ACTIVITY BY YOU FOR A PERIOD OF ONE YEAR, OR (B) YOU HAVE NOT VALIDLY REQUESTED A PAYMENT PURSUANT TO THE IMMEDIATELY PRECEDING PARAGRAPH FOR A PERIOD OF TWO YEARS, THEN — AT THE END OF THE APPLICABLE PERIOD — WE WILL DISBURSE PAYMENT TO YOUR PAYMENT ACCOUNT BASED ON ANY CRYSTALS WE HAVE RECORDED AND ATTRIBUTED TO YOUR QUALIFYING ACTIVITY THROUGH THE END OF SUCH PERIOD SUBJECT TO YOUR COMPLIANCE WITH THESE MONETISATION TERMS.  IF, AT THE END OF THE APPLICABLE PERIOD, YOU HAVE NOT SATISFIED ANY REQUIREMENT SET FORTH IN THESE MONETISATION TERMS, YOU WILL NOT BE ELIGIBLE TO RECEIVE ANY PAYMENT RELATED TO SUCH QUALIFYING ACTIVITY.  

Payments may be made to you on behalf of Snap, its subsidiary or affiliate entities, or our Payment Providers, which may act as the payor under these Monetisation Terms. Snap will not be responsible for any delay, failure, or inability to transfer Payments to your Payment Account due to any reason out of Snap’s control, including your failure to comply with these Monetisation Terms. Snap will not be responsible if someone other than you requests Payment using your Snapchat account or transfers your Payments using your Payment Account information. Payment will be made in United States dollars, but you may elect to withdraw the funds from your Payment Account in your local currency, subject to use, exchange, and transaction fees, as further explained in the Crystals Payouts Guidelines, and subject to our Payment Provider’s terms.  Snap is not responsible for any unclaimed funds within your Payment Account.

In addition to our other rights and remedies, we may, to the extent permitted by law, without providing a warning or prior notice, withhold, offset, adjust, or exclude any payments to you under these Monetisation Terms for suspected Invalid Activity (as defined below), failure to comply with these Monetisation Terms, any excess payments made to you in error, or to offset such amounts against any fees you owe us under any other agreement. 

In Summary: We use Crystals to track your Qualifying Activity and calculate the amount of any Payments. We have a minimum Payment threshold of $100 USD.  Once you meet the threshold, you may request payment from us. If, after a certain period of time, you fail to do so, then we will attempt to disburse payment to you provided that you are in compliance with these Monetization Terms. If you are not, you will not be eligible to receive payment and any applicable Crystals will be nullified.  We’re not responsible to you for any payment issues that arise outside of our control.  We may withhold or offset Payment to you if you violate these Monetization Terms or any other agreement with us.

You agree and acknowledge that you have sole responsibility and liability for any and all taxes, duties, or fees relating to any payments you may receive pursuant to these Monetisation Terms. Payments are inclusive of any applicable sales, use, excise, value added, goods and services or similar tax payable to you. If, under applicable law, taxes are required to be deducted or withheld from any Payments to you, then Snap, its affiliate, or its Payment Provider may deduct such taxes from the amount owed to you and pay such taxes to the appropriate taxing authority as required by applicable law. You agree and acknowledge that Payment to you as reduced by such deductions or withholdings will constitute full payment and settlement to you of amounts payable under these Monetisation Terms. As part of setting up a valid Payment Account, you will provide Snap, its subsidiaries, affiliates, and any Payment Provider with any forms or documents that may be required to satisfy any information reporting or withholding tax obligations under these Monetisation Terms.

In Summary: You are responsible for all taxes, duties, or fees related to your Payments. We can make deductions required by applicable law. You will provide any forms or documents required for these purposes.

As stated in the Snap Terms of Service, the Services may contain advertisements. In connection with your participation in the Program, you agree that you are engaging us, our affiliates, and our third-party partners, to distribute advertising in connection with the Public Content that you post in our sole discretion. You agree to facilitate the distribution of such advertisements by agreeing to and abiding by these Monetisation Terms and continuing to provide Snap with access to any Public Content you submit as part of the Program subject to these Monetisation Terms. We will determine all aspects of the advertisements distributed on the Services, if any, including the type, format, and frequency of the advertisements distributed in connection with any Public Content you submit as part of the Program in our sole discretion. We also reserve the right, in our discretion, to not show advertisements on, in, or alongside any of the Public Content that you post for any reason. If you reside outside of the United States, you (and any collaborator, contributor, or administrator who posts from your account) must be physically located outside of the United States and within an Eligible Region when performing any services and facilitating the distribution of advertisements in connection with your Qualifying Activity.

In Summary: You are asking us to distribute advertising in the content you post to Snapchat in connection with the Programme. We decide the advertising that is or is not distributed in content. If you live outside the United States, your physical location matters when performing the Qualifying Activity. 

For the avoidance of doubt, with respect to any and all complaints, charges, claims, damages, losses, costs, liabilities, and expenses (including attorneys’ fees) (“Claims”) relating to the content you post to Snapchat (set forth in the Snap Terms of Service), you agree, to the extent permitted by law, to indemnify, defend, and hold harmless Snap, our affiliates, directors, officers, stockholders, employees, licensors, and agents from and against any and all Claims due to, arising out of, or relating in any way to any Claim that you have not paid any amounts that are or become payable to any unions, guilds (including but not limited to, royalties, residuals, and reuse fees), suppliers, musicians, composers (including, without limitation, sync license fees), public performance societies and performing rights organizations (e.g., ASCAP, BMI, SACEM, and SESAC), actors, employees, independent contractors, service providers, and any other rights holders in connection with the distribution of the content you post on the Services.

In Summary: You are responsible for making any payments owed to others in connection with the content you post.  If you fail to do so and this causes us damage, you will compensate us.

In determining whether activity constitutes Qualifying Activity or the amount of any Payment, we may exclude activity that artificially increases the number of views (or other viewership or engagement metrics) of the content you post (“Invalid Activity”). Invalid Activity will be determined by Snap in its sole discretion, and includes spam, clicks, queries, replies, likes, favorites, follows, subscriptions,  impressions, or any other metric of engagement:

• generated by any person, click farm, or similar service, bot, automated program or similar device, including through any clicks, impressions, or other activity originating from your mobile device, mobile devices under your control, or mobile devices with new or suspicious accounts; 

• generated by payment of money or other inducements to third parties, false representation, or the offer to trade views; 

• generated through activity that is otherwise in violation of these Monetisation Terms; and 

• co-mingled with any of the activities listed above.

In Summary: If you artificially increase the views and metrics on the content you post in any manner, you will be ineligible for payment.

You must stay in compliance with these Monetisation Terms in order to participate in the Program. If you are not in compliance with these Monetisation Terms, you will no longer be able to participate in the Program and we reserve the right to suspend or permanently revoke your access to the Services, in addition to taking any other action that we deem appropriate. To the extent permitted by law, we further reserve the right to withhold (and you agree that you will not be eligible to receive) any payments under these Monetisation Terms for non-compliance. If at any time you don’t agree to any portion of these Monetisation Terms, you must stop using the applicable Services immediately.   

We reserve the right to discontinue, modify, not offer, or stop offering or supporting the Program or any of the Services at any time and for any reason, in our sole discretion, without prior notice or liability to you, to the maximum extent permitted by applicable laws. We do not guarantee that any of the foregoing will be available at all times or at any given time, or that we will continue to offer any of the foregoing for any particular length of time. You should not rely on the continued availability of the programme or any of the services for any reason.

In Summary: We can restrict or terminate your involvement in the Program or modify, suspend, or terminate the Program at any time, for any reason.

You and Snap (for the purpose of this section, the “Parties”) agree to comply, and require that anyone acting on the Parties’ behalf, comply with all applicable anti-corruption laws, rules, and regulations. That compliance will include, among other things, the following: the Parties and anyone acting on their behalf will not give, promise to give, offer, agree to give, or authorise the direct or indirect giving, of money or any other thing of value to anyone to induce or reward favourable action, forbearance of action, or the exercise of influence. Notwithstanding any other provision of these Monetisation Terms, the non-breaching party may terminate these Monetisation Terms upon notice if the other party breaches this provision.

The Parties agree that their performance under these Monetisation Terms will comply with all applicable economic sanctions, export control laws, and anti-boycott laws. The Parties represent and warrant that (1) neither party (or any parent, subsidiary, or affiliate involved in performing these Monetisation Terms) is included on any restricted party list maintained by any relevant government authority, including by way of example the U.S. Specially Designated Nationals List and Foreign Sanctions Evaders List administered by the U.S. Treasury’s Office of Foreign Assets Control and the Denied Parties List, Unverified List and Entity List maintained by the U.S. Bureau of Industry and Security (“Restricted Party Lists”), and (2) such party is not owned or controlled by anyone on a Restricted Party List. In performing these Monetisation Terms, such party will not do business with or provide goods or services, directly or indirectly, to anyone on the Restricted Party Lists or to any country with which trade is prohibited by any applicable sanctions. You agree that Snap will not be required to act or abstain from action in connection with these Monetisation Terms if such action or abstention would violate the laws of any applicable jurisdiction.

You will not be eligible for Payment if you (or your parent/legal guardian(s) or business entity, if applicable) do not pass our, or our Payment Provider’s, compliance review. Such review may include, but is not limited to, a check to determine if you appear on any Restricted Party List maintained by any relevant government authority. In addition to any other uses described in these Monetisation Terms, the information you provide to us may be shared with third parties in order to verify your identity, conduct our compliance review, and complete the payment process.  

In Summary: Both you and Snap will comply with applicable anti-corruption laws, economic sanctions, export control laws, and anti-boycott laws, as set out above. In order to be eligible to receive payment, you need to pass a compliance review.

If you give other users of the Services access to post content to your Snapchat user account or create and manage sub-accounts under your Snapchat user account, then you acknowledge and agree that setting and revoking access levels for your account is solely your responsibility. You are responsible for all content and activity that occurs in your account, including any activity by administrators, collaborators, and contributors. We may need to update these Monetisation Terms from time to time. If those changes to these Monetisation Terms are material, we will provide you with reasonable advance notice (unless changes are required sooner, for example, as a result of a change in legal requirements or where we are launching new Services or features). If you continue to participate in the Programme once the changes come into effect, we will take that as your acceptance. If at any time you don't agree to any changes to these Monetisation Terms, you must stop participating in the Programme. These Monetisation Terms do not create or confer any third-party beneficiary rights. Nothing in these Monetisation Terms will be construed to imply a joint-venture, principal-agent, or employment relationship between you and Snap or Snap’s affiliates. If we do not enforce a provision in these Monetisation Terms, it will not be considered a waiver. We reserve all rights not expressly granted to you. These Monetisation Terms were written in English and to the extent any translated version of these Monetisation Terms conflicts with the English version, the English version will control. If any provision of these Monetisation Terms is found unenforceable, then that provision will be removed from these Monetisation Terms and will not affect the validity and enforceability of any remaining provisions. Sections 6, 9, and 10 of these Monetization Terms, and any provisions that by their nature are intended to survive, will survive expiration or termination of these Monetisation Terms. 

In Summary: You are responsible for all activity that occurs on your account. You should review these Monetisation Terms because we may update them. These Monetization Terms do not create any type of employment relationship between us. The English version of these Monetisation Terms will control and certain provisions will remain in effect, even after they expire or terminate.

If you have any questions about these Monetisation Terms, just contact us.