Snap Shopping Suite Privacy Notice
Effective: August 1, 2023
Snap provides a Shopping Suite of features for shoppers looking to purchase clothes, shoes and accessories, including our Fit Finder (accessible through wording such as 'Find my size,' 'Fit Finder,' or 'Size Finder'), AR Try-On, 3D Viewer, and Style Finder services. These technologies use cutting-edge machine learning algorithms based on fit and size information provided by shoppers, purchase and return data, and shopper browsing observations to provide size and style recommendations.
Shopping Suite features are made available on our partner shops’ websites and apps in return for commission. This means:
Our Shopping Suite features are provided to you without charge.
Our Shopping Suite features provide you with optional assistance and are not required to make a purchase.
If you choose to use any of our Shopping Suite features, we will collect information about your purchases on our partner shops so we can charge them a fee.
This notice is designed to let you know ‘who, what, and how’ personal information is processed when you use our Shopping Suite.
When you use our Shopping Suite, we collect personal information about you. This is controlled by Snap Inc. At Snap, we make your privacy a priority. We know your trust is earned every time you use our products and services. If you have any questions, just contact us.
We may collect personal information about you when you visit any of our partner shops’ websites and apps: (i) if you choose to use our Shopping Suite features or (ii) if our non-essential cookies are permitted.
The categories of personal information we may collect are:
Category
What is it?
Example(s)
Where does it come from?
Shopper Profile
This is the information you provide us through the size and fit recommendation tool. We use your measurements as they are - and we don’t infer other information from them.
- Measurements, like Height, Weight, Bra Size
- Demographics, like Gender, Age
- Reference clothing item or brand
- Body Shape
- Fit Preference
You
Uploaded Image Try-On Data
If you use this feature, you will need to upload a photo or take one with our camera. We will use this to automatically generate a second image showing your selected product.
A photo taken or uploaded from your mobile device (e.g. phone or tablet) or computer
Your image is provided by you.
The 2D Try On image is generated by Us.
Live Camera Try-On Data
N/A
When your body is in the camera frame, information about those objects will be processed on device to identify where body parts are to properly apply your selected product(s) on you.
This may use information about your face, hands and body. Learn More
Live Camera Try-On Data is generated on your device. We do not collect this information
Shopping Suite User IDs
These are unique code(s) we assign to you. They may include a ‘hashed’ IP address and may be stored on your device in cookies.
The codes can look like this: s%3AURyekqSxqbWNDr1uqUTLeQ6InbJ-_qwK.ZDEycZECULwUmwSp2sVvLd-Ge431SMSpNo4wWGuvsPwI
Our service creates these IDs
Shop User ID (if available)
This is a unique identifier which the shop you are visiting assigns to you and may share with us.
This is usually a new alphanumeric code (e.g., 908773243473), but may be other ID(s) a shop is already using to recognize your browser/device.
Shop owner(s)
Purchase and Return Data
Details of purchases you make in partner shops, including whether you returned them. This may include details of past purchases and returns.
Order: 10343432; Product: 245323; Size L; Returned
Shop owner(s) (and Shopify if it is hosting the Shop)
Event Data
This is information about your use of our Shopping Suite features and our partner shop websites and apps.
Examples: Viewed recommendation for product A; Clicked on page X at Shop Y; viewed ProductID 245323; Opened Fit Finder; submitted Shopper Profile; Recommended Size M
Our service generates this data
Technical Data
This is information about the device, merchant app and/or browser you are using to access our Shopping Suite features
Browser or app type + version, operating system, device name, IP address, what you click on, and errors that occur.
Your device, merchant app and/or or browser
When using our Shopping Suite on a partner shop website or app, we may use the personal information we collect to:
Purpose
Descripton
Data Categories
Justification (Lawful basis under the EU/UK GDPR and similar)
Size and style recommendations
To provide our self-improving size, fit, and style recommendation solutions when you request it. Where available, this aims to ensure that product size and style recommendations are tailored to your size and style, learning from your and others’ past behavior.
- Shopper Profile
- Shopping Suite User ID
- Shop User ID
- Purchase and Return Data
- Event Data
Contract. This processing is necessary to provide you with services you requested under our terms.
Try-On
To provide you with our AR Try-On Service (with uploaded images and live camera) when you request it. Where available, this aims to provide you with a virtual try-on experience over your uploaded image for the product you are viewing.
Uploaded Image Try-On Data
Live Camera Try-On Data
Contract. This processing is necessary to provide you with services you requested under our terms.
Note that Live Camera Try-On Data is processed on device. We do not receive this information.
Commission Charging
To track your purchases after you use our Shopping Suite features so we can charge a commision to the partner shop
- Shopping Suite User ID
- Purchase and Return Data
Contract. This processing is necessary to provide you with services you requested under our terms.
Anonymous Statistics
To create statistics to measure service performance, drive improvements, and to share with our partners and others.
All (except Uploaded Images Try-On Data and Live Camera Try-On Data)
Legitimate Interest. This processing benefits everyone (including you). The statistics are anonymized and presented in a non-personal, accumulated way.
Improvement and Development
To collect additional information for or more general analytics use and Snap product and service improvement and development.
- Shopping Suite User ID
- Additional Purchase and Return Data, Event Data, Technical Data
Legitimate Interest. This processing benefits us and users of our products and services. If you reject non-essential cookies on partner shop websites, apps, this will limit the data collected for this purpose.
Corporate
For legal (including enforcing our terms of service), safety, security, accounting, audit, and business/asset sale (or similar) purposes
All (except Live Camera Try-On Data)
Legal obligation or Legitimate Interest. This processing is either: (1) required by law; or (2) is important for the legitimate interest of protecting you, us, our partner shops and/or third parties (e.g., investors/purchasers).
We may share the personal information we collect about you with certain third parties:
Purposes
Third Parties
Why?
Data Categories
All
Service providers (including Snap affiliate and subsidiary companies)
These third parties work on our behalf to help us process personal information for the purposes explained above. This may include data analytics, hosting, processing, security, and support services.
All (except Live Camera Try-On Data)
Legal (including enforcing our terms of service), security, accounting, audit, and business/asset sale (or similar)
Lawyers, Accountants, Consultants, Auditors, Purchasers, Regulators, Courts, or similar
These third parties may need to see personal information to provide advice, assess risk/value, or carry out their duties. They control how this happens, but are limited by law or contract in what they can do.
All (except Live Camera Try-On Data)
Cookies and other tracking objects are small pieces of data sent from our or our partner shop's web servers and stored on your computer by your web browser while you are browsing a website. When you browse one of our partner shop’s websites, apps, Snapchat stores, or Shopify stores, our code on that website will read the cookies and other tracking objects and send them to our systems. Cookies and other tracking objects were designed to be a reliable mechanism for companies providing services via websites and apps to remember information and/or to record a visitor’s browsing activity.
Our Shopping Suite features may store or access the following cookies and tracking objects when you visit our partner shops’ websites and apps. Where required, we will not access or store non-essential cookies unless you provide consent via our partner shops’ cookie consent mechanism.
Name
When can it be accessed?
Type
Function
Duration
sc-ares-sid.[shop domain]
First party: This cookie can be accessed by Snap from the shop website where it was created.
(Shop User ID may also be accessed from the web page as a substitute / addition to this cookie)
Essential
To remember data about you at a specific partner shop and provide our Shopping Suite features as you requested.
13 months from last use
sc-ares-guid
Third party: This cookie can be accessed by Snap when you visit any partner shop website. Note: Depending on your browser, you may need to allow this cookie in your browser settings otherwise it will be blocked.
(Shop User ID may also be accessed from the web page as a substitute / addition to this cookie)
Essential
To remember data about you at a specific partner shop and provide our Shopping Suite features as you requested.
13 months from last use
sc-ares-uid.[shop domain]
First party: This cookie can be accessed by Snap from the shop website where it was created.
(Shop User ID may also be accessed from the web page as a substitute / addition to this cookie)
Essential
To track purchases you make after using our Shopping Suite features so we can charge the partner shop a commission.
40 days from last use
sc-ares-merchant-uid[shop domain]
First party: This cookie can be accessed by Snap from the shop website where it was created (unless you decline consent where the website has a cookie consent mechanism). .
(Shop User ID may also be accessed from the web page as a substitute / addition to this cookie)
Non- Essential Analytics
To remember additional non-essential data about your shopping behavior at a specific partner shop for general analytics and Snap product and service improvement and development
13 months from last use
We delete or anonymize your personal information after 13 months from the date of last use, except:
Unhashed IP addresses, which are temporarily stored for operational reasons.
Uploaded Images Try-On Data, which are promptly deleted after the image showing the product is provided.
Live Camera Try-On Data, which is processed on device and not accessed by us
Purchase and Return Data collected with Shopping Suite User IDs solely for Commission Charging, which is anonymised after 40 days from last use (Note: This will not apply if you request our size and style recommendations, as this feature also makes use of Purchase and Return Data and will delete or anonymise after 13 months from date of last use.)
Keep in mind that, while our systems are designed to carry out our deletion and anonymization practices automatically, there are circumstances where deletion or anonymization may not occur within a specific time frame. There may be legal requirements to store your data, and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve information or if we receive reports of Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.
Our Shopping Suite features operate within shop websites and apps. These sites and apps may collect personal information and/or place their own cookies on your computer, independently of our services. We do not control these shop websites and apps, and you will need to review their privacy policies to understand their practices.
Your data may be transferred outside of your country to places which may not have the same level of protection for your personal information. Where this is the case, we use alternative mechanisms provided by law to protect your personal information. More information is provided in our Snap Privacy Policy.
Privacy laws around the world give users the right to control the handling of your personal information. These may include:
Information. The right to be told how your personal information is being used
Access. The right to receive a copy of your personal information
Correction. The right to correct inaccurate personal information we hold about you.
Deletion. The right to have your personal information deleted.
Object. The right to object to use of your personal information, including for direct marketing.
Non-discrimination. We will not hold it against you when you exercise your rights.
You may have other specific privacy rights in your state or region. For example, in the United States, residents of California and other states have specific privacy rights. Users in the European Economic Area (EEA), the UK, Brazil, the Republic of Korea and other jurisdictions also have specific rights. For more information or to contact us if you have questions or wish to exercise your rights, see the Snap Privacy Policy. In particular, we keep an overview of state and region specific disclosures here.
For use of our Shopping Suite features on Partner Shop websites and apps, you may also:
Delete our cookies stored on your device via your browser settings.
Ask us to stop collecting data for the Fit Finder feature, and delete your Shopper Profile, via the ‘Clear Profile’ setting in our Fit Finder features. You can create a new profile and restart data collection at any time by using the service again.
Ask us to delete your personal data used by Shopping Suite via this form.
Please note that if you have used Shopping Suite features on multiple browsers and devices, these controls may need to be applied separately for each browser on each device.
Our Shopping Suite features are not intended for—and we don’t direct them to—anyone under 13. Adults may request Shopping Suite features for children, but the relevant data (including Shopper Profile) will be associated with the adult requesting the service at their request. We do not knowingly collect personal information from anyone under 13.
Contact and Complaints
If you have any questions about this Privacy Notice or your privacy rights, you can contact us using the links in the Snap Privacy Policy.
If you do not believe we have answered your request appropriately, you may also contact the supervisory authority or other relevant government authority responsible for privacy and data protection in your country.