Snap Creative Services Terms

Entrada en vigor: 1 de enero de 2024

ARBITRATION NOTICE: YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE BUSINESS SERVICES TERMS. IF YOU ARE CONTRACTING WITH SNAP INC., THEN YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.

Introduction

These Snap Creative Services Terms form a legally binding contract between you and Snap, govern the use of the Business Services for Snap’s creative services program (“Snap Creative Services”), and are incorporated into the Self-Serve Advertising Terms. Some terms used in these Snap Creative Services Terms are defined in the Business Services Terms.

1. Snap Creative Services

a. Snap Creative Services enable Snap or a partner engaged by Snap (“Production Partner”) to use content you provide to create deliverables for you (each, a “Deliverable”). You and Snap will mutually agree in writing (email acceptable) on the Deliverable, Production Partner (if applicable), due dates, and costs. 

b. Snap grants to you a limited, non-exclusive, non-sublicensable, non-transferable, revocable license to use and publicly display each Deliverable on Snapchat or on a platform owned and operated by you. Each Deliverable (excluding content you provide), including any improvements, modifications, or derivative works of the Deliverable, are and will remain the sole property of Snap. You may not create any improvements, modifications, or derivative works using or incorporating any Deliverable without obtaining Snap’s prior written approval.

c. Snap represents and warrants that the Deliverable (excluding any content you provide) will not infringe upon or misappropriate any intellectual property rights, and Snap has all necessary licenses, rights, permissions, and clearances (including from any third parties) to grant you the licenses described in these Snap Creative Services Terms.

d. In order to improve the quality and performance of Deliverables, Snap may provide the Production Partner who created the Deliverable with feedback on how the Deliverable performed on Snapchat, including render rate, application time, share rate, save rate, average playtime, other technical metrics about its implementation, and how those metrics compare to Snap’s benchmarks.

2. Verification

You will review each Deliverable and will verify, document, and be responsible for the completeness and accuracy of all information and claims (direct or implied) in each Deliverable concerning your products, services, and promises, as well as any claims about other parties. Upon Snap’s request, you will provide Snap documentation to substantiate any of those claims. You will use the Deliverable in accordance with Applicable Law.

3. Cancellation

You may cancel a Deliverable upon written notice to Snap, but you will be responsible for any costs incurred by Snap for such Deliverable.

4. Acuerdo completo

Estas Condiciones de los servicios creativos de Snap establecen el entendimiento y acuerdo completos entre el cliente y Snap con respecto a los Servicios creativos de Snap, y sustituyen a cualquier otro acuerdo entre el cliente y Snap en lo que se refiere a dichos servicios.

En resumen, estos términos regulan la disposición de servicios creativos tanto por nuestra parte como por parte de uno de nuestros socios. Como propietarios, tenemos los derechos sobre cualquier producto final generado, sin embargo, el usuario conservará la propiedad del contenido que proporcione para su inclusión en un producto final. No puedes hacer cambios en las entregas sin nuestro consentimiento por escrito y solo se pueden utilizar en Snapchat y en su propia plataforma. Eres responsable de cualquier reclamo u otra información utilizada en las entregas.