ARBITRATION NOTICE: YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE BUSINESS SERVICES TERMS. IF YOU ARE CONTRACTING WITH SNAP INC., THEN YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.

These Snap Audience Match Terms form a legally binding contract between you and Snap, govern the use of the Business Services for Snap’s audience match program (“Snap Audience Match”), and are incorporated into the Business Services Terms. Some terms used in these Snap Audience Match Terms are defined in the Business Services Terms.

For purposes of these Snap Audience Match Terms and the Business Services Terms, if the entity using Snap Audience Match has its principal place of business in France, then “Snap” means Snap Group SAS, or if that entity’s principal place of business is in Australia or New Zealand, then “Snap” means Snap Aus Pty Ltd, even if the entity using Snap Audience Match is acting as agent for another entity somewhere else.

Snap Audience Match enables you to send data to Snap and its affiliates (“Identifier Data”) to create targeting segments based on a match of the Identifier Data with users of the Services (a “SAM Audience”). Except as instructed by you, Snap will use Identifier Data and SAM Audiences only to provide you with advertising services, including to target Ads on your behalf. Except as required to comply with Applicable Law, or with your prior written consent, Snap and its affiliates: (a) will not use Identifier Data or SAM Audiences for the benefit of any other advertiser; and (b) will not share Identifier Data with third parties. Snap will maintain the confidentiality and security of Identifier Data by maintaining safeguards that are designed to: (y) protect the security and integrity of Identifier Data while it is within Snap’s systems; and (z) guard against the accidental or unauthorized access, use, alteration, or disclosure of Identifier Data within Snap’s systems.

You may not make Snap Audience Match available to any individual or entity unless Snap enables you to do so via the Business Services, and in that event, you represent and warrant that you will procure that such individual or entity will comply with, and you will remain primarily liable for, any obligations ascribed to that individual or entity under these Snap Audience Match Terms. Except as provided in these Snap Audience Match Terms or with Snap’s prior written consent, you may use data Snap makes available to you in connection with Snap Audience Match only for your internal use to manage your advertising campaigns run via the Services or, if you are using Snap Audience Match as agent for another entity, to manage that entity’s advertising campaigns run via the Services; and you agree you will not: (a) publish that data; (b) use that data to create or supplement profiles of any users of the Services; (c) use that data for reengaging any users of the Services in any manner; or (d) sell, rent, transfer, or provide access to that data to any affiliate, third party, ad network, ad exchange, advertising broker, or other advertising service.

In addition to your representations and warranties under the Business Services Terms, you represent and warrant that: (a) you will comply with Applicable Law, applicable self-regulatory standards and guidelines, and iOS and Android platform guidelines (collectively, “Rules”) in your performance under these Snap Audience Match Terms; (b) you have secured, and will maintain, all necessary rights, licenses, and consents from all Data Subjects whose data is included in the Identifier Data; (c) the Identifier Data will not contain any sensitive information or special category data, as defined in the Rules, including any information that is based on or includes: (i) an alleged or actual commission of a crime; (ii) health information; (iii) information about individuals you have actual knowledge are under the age of 13 (or, if greater than the age of 13, the minimum age at which the Processing of Personal Data of a Data Subject is lawful under Applicable Law); (iv) information about individuals collected from an online service directed to children; or (v) information about an individual’s financial status, racial or ethnic origin, religious beliefs or preferences, sex life or sexual preferences, or trade union membership; (d) the Identifier Data does not relate to data about any Data Subject who has elected to opt out of having that data used for targeted advertising; (e) you will provide sufficient notice to each Data Subject in compliance with the Rules that the Data Subject’s information collected by you or your agents may be shared with and used by third parties for the purposes specified under these Snap Audience Match Terms; and (f) you will promptly notify Snap of any actual or threatened complaint relating to Identifier Data and you will reasonably cooperate with Snap, at your expense, in responding or defending against any such complaint.

These Snap Audience Match Terms set forth the entire understanding and agreement between you and Snap with respect to Snap Audience Match, and supersede all other agreements between you and Snap regarding Snap Audience Match.