Términos de audiencia de lista de clientes

Entrada en vigor: 25 de julio de 2023

PLEASE NOTE: WE'VE CHANGED THE NAME OF "SNAP AUDIENCE MATCH" TO "CUSTOMER LIST AUDIENCE," EFFECTIVE APRIL 5, 2022. ANY REFERENCES TO "SNAP AUDIENCE MATCH" WILL NOW MEAN "CUSTOMER LIST AUDIENCE"

ARBITRATION NOTICE: YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE BUSINESS SERVICES TERMS. IF YOU ARE CONTRACTING WITH SNAP INC., THEN YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.

Introduction

These Customer List Audience Terms form a legally binding contract between you and Snap, govern the use of the Business Services for Snap’s audience match program (“Customer List Audience”), and are incorporated into the Business Services Terms. Some terms used in these Customer List Audience Terms are defined in the Business Services Terms.

Audiencia de lista de clientes

La audiencia de lista de clientes permitirá enviar datos a Snap y a sus filiales ("datos de identificación") para crear audiencias personalizadas (cada una, un "público"). A menos que se indique lo contrario, Snap utilizará los datos de identificación y las audiencias exclusivamente con el fin de brindar servicios de publicidad, incluso para dirigir anuncios en su nombre.

A menos que sea necesario para cumplir con la legislación aplicable o se obtenga un consentimiento previo por escrito, Snap y sus filiales: (a) no usarán los datos de identificación ni las audiencias en beneficio de ningún otro anunciante; y (b) no compartirán los datos de identificación con terceros. Snap mantendrá la confidencialidad y la seguridad de los Datos de identificación y mantendrá las medidas de seguridad diseñadas para: (y) proteger la seguridad e integridad de los Datos de identificación mientras estén dentro de los sistemas de Snap; y (z) proteger contra el acceso, uso, modificación o divulgación no autorizada o accidental de Datos de identificación en los sistemas de Snap. Si los datos de identificación contienen datos personales, se aplicarán las Condiciones de datos personales, lo cual incluye el Acuerdo de procesamiento de datos y las Condiciones de privacidad de los EE. UU.

2. Access

You may not make Customer List Audience available to any individual or entity unless Snap enables you to do so via the Business Services, and in that event, you represent and warrant that you will procure that such individual or entity will comply with, and you will remain primarily liable for, any obligations ascribed to that individual or entity under these Customer List Audience Terms. Subject to the restrictions above and in the Business Services Terms, and except as Snap may otherwise approve in writing, you may use Business Services Data that Snap makes available to you in connection with Customer List Audience only for your internal use to manage your advertising campaigns run via the Services or, if you are using Customer List Audience as agent for another entity, to manage that entity’s advertising campaigns run via the Services.

3. Entire Agreement

These Customer List Audience Terms set forth the entire understanding and agreement between you and Snap with respect to Customer List Audience, and supersede all other agreements between you and Snap regarding Customer List Audience.

In summary: Your use of Snap’s audience match program is subject to these terms. Where you provide audience data to Snap using Customer List Audience, we will take certain steps designed to maintain the security of that data and we will only use that data in the manner set out above. You may not make Customer List Audience available to others unless we enable you to do so. You may only use data derived from your use of Customer List Audience for internal management of your (or your client's) advertising campaigns.