a. In addition to the obligations in the Business Services Terms and these Self-Serve Advertising Terms Terms, you will comply with the Advertising Policies.
b. If you use tools that Snap makes available to you via the Business Services to create content, then you may only use that content in connection with the Business Services. Any content Snap creates for you is subject to the Snap Creative Services Terms or, if you use Snap’s catalog feature, the Catalog Terms.
c. If you submit content as an ad and Snap accepts the submission, Snap will deliver the ad as inventory becomes available or as otherwise agreed to by Snap via the Business Services.
d. Snap may in its sole discretion apply a label or disclosure to notify users that content you approve or make available via the Business Services is attributable to you.
e. Snap and its affiliates may provide you the option to age target content you approve or make available via the Business Services. If that content requires age targeting by Applicable Law or industry standards in the region where the content will run, you are responsible for selecting the correct age(s) in the submission tool, and Snap will not be liable if you fail to do so. If a required age-target option is not available, do not submit that content.
f. Snap will determine the size, placement, and positioning of content you approve or make available via the Business Services in Snap’s sole discretion.
g. To the extent permitted by Applicable Law, Snap does not guarantee performance, campaigns, tags, the Services, or that content you approve or make available via the Business Services will reach the audience targeted. Snap runs systems that attempt to detect fraudulent activity, but Snap is not responsible for such fraudulent activity or any technological issues that may affect cost or performance. Snap does not guarantee perfect delivery.
h. Snap and its affiliates make no commitments regarding editorial adjacency, content adjacency, or competitive separation.
i. You acknowledge that users may use content you approve or make available via the Business Services for purposes or in ways other than you anticipated. You agree that such use constitutes user-generated content for which neither Snap nor its affiliates bear any responsibility. You agree that neither Snap nor its affiliates are liable for any claims or losses based on or arising from any user-generated content, including user-generated content that makes use of your content, whether on the Services or beyond.
j. Snap, its affiliates, and third-party vendors, as applicable, may conduct a study or survey relating to content you run via the Business Services and in doing so may use your name and logo.
k. Snap and its affiliates may use any content you run via the Business Services for marketing and promotional purposes once that content has run.
l. Snap will make reporting available to you via the Business Services. If you are creating and managing content as agent for another entity, then if you or Snap are required to do so by Applicable Law, you will make commercially reasonable efforts to make the reporting available directly to that entity.